Content Marketing Coordinator
Current- Work with marketing teams across the company to create relevant, impactful storytelling that represent the Klein Tools brand
- Identify and develop strong relationships with media (trade press, national, regional and local press; and social media); identifying and engaging key influencers and other external stakeholders to obtain article.
- Ensure marketing calendar and content strategies align and all campaigns and initiatives launch seamlessly on schedule
- Manage development of email, text and influencer outreach programs and report metrics of success, making recommendations for improvements to programs
- Work with the Vice President of Marketing to develop and implement the company's public relations strategy and plan
- Plan and manage company media plan, developing an advertising schedule and deliverables to fulfill the strategic requirements of Klein Tools