Content Marketing Coordinator
Current• Work with marketing teams across the company to create relevant, impactful storytelling that represent the Klein Tools brand• Identify and develop strong relationships with media (trade press, national, regional and local press; and social media); identifying and engaging key influencers and other external stakeholders to obtain article participation and favorable product reviews• Ensure marketing calendar and content strategies align and all campaigns and initiatives launch seamlessly on schedule• Manage development of email, text and influencer outreach programs and report metrics of success, making recommendations for improvements to programs• Work with the Vice President of Marketing to develop and implement the company's public relations strategy and plan• Plan and manage company media plan, developing an advertising schedule and deliverables to fulfill the strategic requirements of Klein Tools