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Half of my experience comes from the sell side. I have managed revenue streams of a million dollars or more a month for multiple different publishers across all of their various properties (mobile and display). Not only did I utilize many effective techniques taught to me by my mentors and supervisors, but I also improvised on these techniques and strategies to make them even more useful. At Merriam-Webster, I was able to teach my coordinator a lot of these same principles I learned and together we achieved more than if I had done most of the work myself.I began consulting for another friend’s company and this gave me valuable experience in project management, assessing and building advertising infrastructure from the ground up in a mobile environment. This also included a dedicated marketing plan for growing their user base. This was a great segue into my most current position. I managed a monthly book of business that totaled nearly a million dollars. I built, optimized, and reported on all of these campaigns that utilized every technology Conversant offered (display, mobile, video). Within six months of learning this side of the business I grew my accounts by ten percent with incremental revenue that was directly related to my performance.I am a highly motivated and energetic individual that loves to bring a positive personality to the team and can learn quickly in any setting. I am a constant learner and always happy to help out in a situation.
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Digital Marketing FreelancerUpwork Feb 2017 - PresentSan Francisco, California, Us -
Chief Financial OfficerNuit Blanche, Llc Jul 2016 - PresentEvent management company bringing the finest in international and local techno talent right to Los Angeles' doorstep. Every show made with love and a keen eye towards impeccable production and aesthetic.
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Director Of Digital Advertising OperationsPlug.Dj Feb 2018 - PresentCulver City, California, Us -
Manager, Digital Advertising OperationsOutbox Axs Llc Oct 2015 - Jan 2017
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Media Delivery ManagerConversant, Inc. Jan 2015 - Aug 2015Chicago, Illinois, UsOversee the targeting and media strategy of assigned advertiser accountsCollaborate with AMs to engineer ideal performance solution for each clientDeliver all campaigns in full and on time, meeting or exceeding client performance benchmarksMaintain margin goals and ensure system is in alignment with billable numbersSend daily delivery reports to Account Management teamEnsure all client delivery restrictions are abided byCommunicate specific inventory needs to the Media Acquisition team to develop publisher partnerships and increase unique reachCollaborate with Product and Data Modeling teams to develop solutions that will enhance our operational efficiency and improve client performanceProactively make recommendations on rate to the AM and consult on media restrictions to provide an understanding to the client on the levers that influence delivery Success MetricsDelivery of campaigns against goalProfit of campaigns against goalPerformance against client KPIs -
Advertising Operations ConsultantDark Rift Entertainment Sep 2014 - Feb 2015Huntington Beach, California, Us• Assist in preliminary setup of advertising infrastructure for mobile games• Liaison between network partners and gaming studio• Manage incoming demand and suggest strategies for optimization• Own advertising lifecycle from creation to maturation -
Manager Of Digital Advertising OperationsEncyclopaedia Britannica May 2014 - Sep 2014• Solely responsible for all aspects of managing both Pre-Roll and Mobile inventory across all of Britannica’s properties including: onboarding new partners, managing current ones, yield optimization, and prospecting new technologies and sources of revenue• Learned cutting edge ad stack strategies and utilized my expertise to build upon them• Managed all incoming requests from new vendors and prioritized testing their networks and technology• Responsible for managing and teaching the coordinator on our team more advanced ad ops techniques as well as answer any questions
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Advertising Operations ManagerTandem, Inc Nov 2011 - May 2014• Handle trafficking and monitoring digital advertising campaigns and provide detailed reporting to clients• Work with publishers and media buyers to maximize advertising revenue• Extensive experience using DFP for trafficking and tracking/reporting• Used Google Analytics, DFP, and ad networks’ UIs to optimize ad serving on continual basis• Handled all aspects of ad serving from inception to optimization including: ad placement, creating ad tags, trafficking tags, on-boarding ad networks, analyzing traffic, keeping client informed of progress -
Sales MerchandiserJohnsonville Sausage Jan 2011 - Jun 2012Sheboygan Falls, Wisconsin, Us
Nicholas Deridder Skills
Nicholas Deridder Education Details
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University Of Central FloridaGeneral -
Marian University Of Fond Du LacGeneral
Frequently Asked Questions about Nicholas Deridder
What company does Nicholas Deridder work for?
Nicholas Deridder works for Upwork
What is Nicholas Deridder's role at the current company?
Nicholas Deridder's current role is Digital Marketing Freelancer at Upwork.
What is Nicholas Deridder's email address?
Nicholas Deridder's email address is nr****@****ail.com
What is Nicholas Deridder's direct phone number?
Nicholas Deridder's direct phone number is +121326*****
What schools did Nicholas Deridder attend?
Nicholas Deridder attended University Of Central Florida, Marian University Of Fond Du Lac.
What are some of Nicholas Deridder's interests?
Nicholas Deridder has interest in Milwaukee Brewers, Charles Woodson, Milwaukee, Red Bull, Rac, Twitter, Fight Club (1999 Movie), Brownies, George Webb Restaurants, Mitt Romney.
What skills is Nicholas Deridder known for?
Nicholas Deridder has skills like Leadership, Customer Service, Microsoft Office, Microsoft Excel, Time Management, Powerpoint, Advertising Operations, Ad Networks, Sales, Event Planning, Inventory Optimization, Microsoft Word.
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