• Analyzed website performance data and generated reports to inform stakeholders of progress.• Conducted keyword research to identify relevant terms for content optimization.• Designed user-friendly websites using HTML and CSS coding standards.• Utilized analytics tools such as Google Analytics to track site traffic metrics.• Developed and maintained digital campaigns to support business objectives.• Implemented SEO techniques to optimize website content for search engine visibility.• Created and managed online advertising campaigns across multiple platforms, including Google Ads and social media channels.• Monitored website performance, identified areas for improvement, and provided recommendations for optimization strategies.• Optimized webpages according to best practices in order to ensure maximum visibility on search engines.• Integrated third-party applications into existing websites in order to enhance customer experience.• Provided technical assistance, when needed, in order to troubleshoot any issues related to the website.• Coordinated with external agencies or vendors as needed in order to execute successful campaigns.• Deployed A and B testing methods in order to maximize conversion rates.• Ensured compliance with all applicable laws related to privacy policies, cookies usage.• Led complete overhaul of brand materials, logos, websites and social media profiles.• Developed social media initiatives and created daily content on Facebook, LinkedIn, Instagram, and emerging social platforms to engage current fans and acquire new ones.• Presented findings to management and executive leadership and fielded questions to help refine strategies.

• Developed and implemented marketing plans for new products.• Analyzed market trends to identify potential opportunities for growth.• Created content for promotional materials, including brochures, flyers, and websites.• Managed social media accounts and campaigns, including email campaigns.• Designed graphics and logos for advertisements, newsletters, and other marketing collateral.• Evaluated the effectiveness of marketing campaigns using analytics tools.• Collaborated with internal teams on product launches and advertising strategies.• Performed market analysis to better understand target audiences.• Researched emerging technologies in digital marketing space.

• Developed and implemented a comprehensive social media strategy for the company's products and services.• Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.• Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.• Researched current trends in the industry to identify opportunities for growth through new social media channels.• Collaborated with marketing team members to create engaging content that resonates with target audiences.

Develop and oversee the social media and digital marketing for an asphalt paving and repair company in southwestern Connecticut. Duties include creating content, develop the social media/digital strategy and analyze marketing performance.https://www.facebook.com/fivestarcompleteasphaltservices

An award-winning social/digital media marketing specialist with proven track record of designing and implementing successful social and digital media marketing strategies, while building brand awareness and increased revenue.Hold several certifications through HubSpot Academy and Google: social media marketing, email marketing, content marketing and Google Analytics.In 20 years in journalism, received more than 40 awards.In 2012, released first book, "A Life Worth Dreaming About." Have published poetry as well. Expanded abilities to include social media, marketing and public relations. The book reached No. 2 on Author House’s best seller list.Available to give presentations on social media marketing and Google Analytics/website design to your company and/or organization.

In 2019, was play-by-play voice for Slinger High School football webcasts. Moved to color analyst role in 2020.Webcast received several compliments as one of the best in the state.

Play-by-play voice for Hartford Union High School boys basketball team.

Started as a volunteer role when I was cast for the West Bend Theatre Company's production of "A Christmas Carol." It evolved into a contract position on per project basis.Draft and distribute press releases announcing organization news.Assist in promoting the community theater group's upcoming performances and/or special events.Use Mailchimp to utilize e-mail marketing campaigns.Use wix.com to monitor and edit website (www.wbtheatreco.com).Use several digital programs such as Photoshop and Video Editor to develop content for marketing campaigns.Use Animaker to create animated marketing videos.Oversee social media platforms (Facebook, Twitter and Instagram).Designed and executed website redesign project.

Color analyst for high school football and basketball radio broadcasts; covered West Bend East, West Bend West and Kewaskum high schools.

Stringer for various media outlets, including Houston Chronicle (AHL Hockey), Baltimore Sun (MISL Soccer), Deseret Morning News (Salt Lake City; Minor League Baseball), Northern Virginia Daily (NCAA Division III College Baseball), Hoosier Basketball Magazine (high school basketball), Full Throttle Magaine (Wisconsin, auto racing) and Speed Sport website and magazine (North Carolina, auto racing).Wrote content for websites and magazines.Shot and edited content in digital formats when needed (video).

Was sports editor from December 2009-June 2016 and then promoted. Position was eliminated in February 2019.Responsible for maintaining daily newspaper operation Manage staff and photographers, including interviewing and hiring new staffCoach and mentor for staff writers and photographersResponsible for assigning reporters and photographers to different eventsUtilize social media analytics to develop content and marketing strategies.Responsible for copy editing stories for publication and page designReview photographs submitted by photographers for publication Represent the newspaper with public appearances, such as Career Day, and radio and/or television interviewsLead general administrative duties, including customer contactPromote stories in upcoming editions via Facebook and Twitter, plus Instagram and Snapchat.Interact with readers through live tweets using Twitter.

Wrote the weekly race reports for the website, which helps promote the race track.

- Responsible for proofreading, and designing manuscript and cover- Creation and execution of all marketing and advertising campaigns- Maintain author website, such as design/layout, social media platforms, and mobile application on Android and Apple application markets- Update blog, “The Stratosphere,” www.ndettmann-thestratosphere.blogspot.com- Set up and participate in author events, such as book readings and signings- Promote book through radio and television appearances, write press releases, pitch story ideas, etc.-Promote book signing events through social media outlets.

Responsible for various weekly page design ranging from the front page to the scoreboard pageResponsible for maintaining blog entries “The Stratosphere” and Twitter pageAssist with photography at various events and feature subjects stories

Beat writer for Pioneer League minor league baseball team – the Idaho Falls Chukars – the Idaho State University football and college basketball teams

Back-up reporter covering Major League Baseball games in MilwaukeeResponsible for covering baseball game in every facet

Answer phone calls from coaches, write box scores and freelance sports reporting

On-air shifts, along with assisting at promotional events and be a face for the station.

Responsible for maintaining weekly sports section, manage staff and photographers, plus interview and hire new staff