Nicholas Dotson Email & Phone Number

Austin, TX, US

Austin, TX, US

Austin, Texas, US

Develop & execute brand marketing strategies across all digital and offline channelsProvide creative direction, develop brand voice, look, and feelOversee label design and productionDevelop, coordinate, and execute all eCommerce content and merchandising strategiesManage relationships with 3rd party vendors and agenciesRecruit, manage, and nurture.

Austin, Texas, US

Boise, ID, US

Responsible for building and driving strategy across all Digital Marketing channels in effort to optimize customer journey and experience.Manage team of seven while overseeing operations and analyzing performance for all digital marketing channels: Email Marketing, Paid Acquisition Marketing, Affiliate Marketing, and SEO.

Midvale, UT, US

Build and optimize customer lifecycle and nurture campaigns.Analyze email channel performance and identify/implement testing and optimization strategies.

Eagle, Idaho, US

• Development of new email marketing strategy, workflows and processes
• Creation of new programs to nurture new customers and deter churn
• Documentation of and improvement upon existing programs and campaigns
• Build, organize, and update mailing lists and filters

Boise, ID, US

• Build strategy for email themes, split-testing, and execution of all campaigns
• Plan, build and launch all promotional email campaigns
• Develop, update and improve all lifecycle and triggered campaigns
• Support multiple departments in various marketing efforts
• Use of SQL for building targeted mailing lists and generating automated campaigns
• Writing requirements for, and use of, metric reports to determine performance of campaigns

Boise, ID, US

• Recruit, develop and cultivate prosperous relationships with affiliate partners to increase brand exposure and acquire new customers
• Analyze performance of affiliates to determine and nurture profitable relationships
• Support of all marketing efforts through promotion on affiliate websites
• Increase exposure for vendor partners
• Contributed to consistent, year-over-year channel and company growth

Boise, ID, US

• Informed customers of product and site content benefits
• Assisted with orders and inquiries via phone and email

• Provided value to local businesses and non-profit organizations through the set up and execution of group nights, sponsorships, suite leases and season ticket sales for Idaho Steelheads hockey and Boise Burn football
• Managed youth hockey fundraising program
• Assisted with televised game broadcast through pre and post game interviews and sideline reporting

Indianapolis, IN, US

• Sales floor management and customer service at a store that was consistently one of the top in its district
• Recruitment, evaluation and hiring of staff
• Execution of company initiatives, goals and marketing efforts
• Schedule building and budget planning
• Contributed to year-over-year store sales growth and 2005 “Rookie Manager of the Year” and 2006 “Store Manager of the Year” awards
• Managed inventory, maintaining shrinkage levels at better than company standards

Indianapolis, IN, US

Ba, Journalism

High School Diploma, General Studies