I'm Nicholas Foo, co-founder of Leads Global (leads.sg), a lead generation agency based in Singapore. With over 10 years of experience in the digital marketing industry, I have developed a deep understanding of what drives customer engagement and conversion.At Leads Global, we believe that successful lead generation requires a strategic approach combining business and marketing strategies. We work closely with our clients to translate them into marketing execution plans that align with their annual goals.Using our deep industry expertise and cutting-edge technology, we develop targeted digital campaigns that drive high-quality leads and deliver measurable results. By combining business strategy with marketing tactics, we can help our clients achieve their revenue and growth targets.For example, one of our B2B SaaS clients, NinjaOs was able to triple their number of appointments in the first month (from 17 to 50 sales appointments) by implementing our frameworks. Prior to co-founding Leads Global, I also co-founded a children's training company (MyPregnancy.Sg) focused on helping students cultivate a positive mindset and accelerate their learning abilities. Our team ran training events across four countries, including Singapore, Malaysia, Indonesia, and the Philippines. Through the combined marketing efforts, I’ve overseen the investment of more than 1M SGD in advertising spend and generated over 5M in sales. Drawing on my experience scaling a startup to a multi-7-figure company, I now have a mission of sharing my expertise and strategies with clients to help them achieve similar results.Outside of work, I am passionate about giving back to the community and am actively involved in various volunteer initiatives across Southeast Asia. In my free time, I also enjoy traveling and exploring new cultures.Looking forward to connecting with you and being a part of your career journey. If you’re a leader for a B2B company looking to build out a predictable and scalable client acquisition channel (transcending referrals and networks) feel free to reach out or check out my featured posts to learn more.