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In the data economy; in a world where consumers have easy access to information that efficiently highlights price and value differences between competitors, combined with increasing ease by which consumers can exercise choice; a clear competitive advantage can be gained by holding a CRM platform which records, tracks, learns and actually adapts to consumer and client concerns from across the enterprise at a 1:1, individual customer level; connecting this insight to drive inbound, outbound, owned and paid media delivery in a fully automated fashion delivers phenomenal uplift across all customer lifecycle stages.Leveraging high fidelity 1st Party Data from across the enterprise means we can deliver highly contextual, relevant and timely creative & messaging to consumers where they actually are in all channels of interaction; including paid media platforms.Client’s know they want 1:1 engagement, AI, marketing automation & high fidelity 1st & 3rd Party Data to drive their media delivery across ALL channels of interaction, but the messaging around what these concepts really are and what they mean is confusing for clients.The reality is that our clients face a maze of audiences, messages, offerings, touch points, software and suppliers.No single technology is able to deliver best in class analytics, 1:1 decisioning (the predictive AI & rules engine!), campaign/audience management, reporting & insights, identity management, data management, content management etc...Therefore; futureproofAI partners with clients, software vendors, SI's, marketing agencies & boutique's to bring expertise long established and embedded in offline & digital channels (i.e. 1:1 engagement, AI & 1st Party Data) in to the world of Omnichannel media delivery.
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Svp - Decision SciencesBlend360 May 2023 - PresentColumbia, Maryland, Us -
Ceo/FounderFutureproofai Apr 2019 - PresentColumbia, Maryland, Us -
Senior Director - Marketing Platforms ArchitectureMerkle Jan 2018 - Apr 2019Columbia, Md, Us -
Practice Lead - Intellectual Property - Applied Artificial IntelligenceComet Global Consulting, A Merkle Company Aug 2015 - Dec 2017
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Cdh Lead Decision Architect For Comet Global ConsultingDirectv May 2014 - Aug 2015El Segundo, Ca, Us -
Cdh Lead Decision Architect For Comet Global ConsultingVerizon Wireless May 2012 - May 2014Basking Ridge, Nj, Us -
Cdm Lead Decision Architect For Comet Global ConsultingComcast Oct 2011 - May 2012Philadelphia, Pa, Us -
Cdm Account Manager For Comet Global ConsultingElisa Nov 2009 - Oct 2011Helsinki, Uusimaa, Fi -
Ba Cdm Logic Developer For Comet Global ConsultingBskyb Sep 2009 - Nov 2009Middlesex, England, Gb -
Ba Cdm Logic Developer For Comet Global ConsultingO2 Uk Jul 2009 - Sep 2009Reading, England, Gb -
Ba Cdm Logic Developer For Comet Global ConsultingVodafone Apr 2009 - Jul 2009London, Gb -
Ba Cdm Logic Developer For Comet Global ConsultingOrange Personal Communications Services Limited Jul 2008 - Apr 2009Issy-Les-Moulineaux, Île-De-France, Fr -
Ba / Pm / Mi AnalystGarmin International Aug 2007 - Jul 2008Olathe, Ks, Us -
Business AnalystCentrica Jan 2007 - Aug 2007Windsor, Berkshire, Gb -
Data AnalystCentrica Jan 2006 - Jan 2007Windsor, Berkshire, Gb
Nicholas Gent Skills
Nicholas Gent Education Details
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The Open University Business SchoolGeneral
Frequently Asked Questions about Nicholas Gent
What company does Nicholas Gent work for?
Nicholas Gent works for Blend360
What is Nicholas Gent's role at the current company?
Nicholas Gent's current role is CEO / Founder Futureproof.
What is Nicholas Gent's email address?
Nicholas Gent's email address is ni****@****ail.com
What is Nicholas Gent's direct phone number?
Nicholas Gent's direct phone number is +134798*****
What schools did Nicholas Gent attend?
Nicholas Gent attended The Open University Business School.
What skills is Nicholas Gent known for?
Nicholas Gent has skills like Crm, Business Intelligence, Business Analysis, Requirements Analysis, Solution Architecture, Consulting, Agile Methodologies, Requirements Gathering, Analytics, Business Process Design, Integration, Enterprise Architecture.
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