- Provide strategy for and assist with developing, implementing, and evaluating marketing campaigns for Association Management client programs, products, events and services.- Recommends, produces, and over sees production of high-quality communications materials for clients, including developing communication schedules for electronic newsletters, promotional email blasts, client website content, brochures and other publications, special e-mail messages, and video.- Manage several social media accounts that implement strategic marketing and communication campaigns to engage target audiences, foster greater visibility for client programs, and increase revenue opportunities- In collaboration with the Associate Executive Director, design and implement donor communication strategies to retain existing donors and solicit new ones.- Design and implement membership communication strategy to solicit new members and retain existing members.- Oversee and coordinate media relations outreach by sending press releases and arranging for radio and television appearances.- Exhibits at conferences and trade shows; designs and develops materials for use at the exhibits; follows-up on leads after exhibits.

-Evaluating and optimizing marketing strategies-Analyzing market trends and preparing forecasts-Generating new business leadsIncreasing brand awareness and market share-Coordinating marketing strategies with the customer success team, sales, quality assurance, project management, and finance departments-Developing and managing the marketing department's budget-Overseeing branding, advertising, and promotional campaigns-Managing the marketing department's staff-Preparing and presenting quarterly and annual reports to senior management-Promoting our brand at trade shows and major industry-related events-Keeping informed of marketing strategies and trends-Scan the media marketplace to keep up-to-date on the latest media trends-Monitor online and offline campaigns, and report on results-Negotiate with media channels to close competitive deals-Build and manage the organization's social media profile and presence.-Promote additional projects to support new product launches-Build long-term relationships with media influencers-Appropriately manage the organization’s media budget-Develop and manage content/schedules for advertising, social media, email marketing, client communications, newsletters, websites, sales material and other distribution channelsEnsure that key messages align with vital business strategies

- Provide strategy for and assist with developing, implementing, and evaluating marketing campaigns for Association Management client programs, products, events and services.- Recommends, produces, and over sees production of high-quality communications materials for clients, including developing communication schedules for electronic newsletters, promotional email blasts, client website content, brochures and other publications, special e-mail messages, and video.- Manage several social media accounts that implement strategic marketing and communication campaigns to engage target audiences, foster greater visibility for client programs, and increase revenue opportunities- In collaboration with the Associate Executive Director, design and implement donor communication strategies to retain existing donors and solicit new ones.- Design and implement membership communication strategy to solicit new members and retain existing members.- Oversee and coordinate media relations outreach by sending press releases and arranging for radio and television appearances.- Exhibits at conferences and trade shows; designs and develops materials for use at the exhibits; follows-up on leads after exhibits.

- Provide strategy for and assist with developing, implementing, and evaluating marketing campaigns for Association Management client programs, products, events and services.- Recommends, produces, and over sees production of high-quality communications materials for clients, including developing communication schedules for electronic newsletters, promotional email blasts, client website content, brochures and other publications, special e-mail messages, and video.- Manage several social media accounts that implement strategic marketing and communication campaigns to engage target audiences, foster greater visibility for client programs, and increase revenue opportunities- In collaboration with the Associate Executive Director, design and implement donor communication strategies to retain existing donors and solicit new ones.- Design and implement membership communication strategy to solicit new members and retain existing members.- Oversee and coordinate media relations outreach by sending press releases and arranging for radio and television appearances.- Exhibits at conferences and trade shows; designs and develops materials for use at the exhibits; follows-up on leads after exhibits.

- Executed strategies to grow Employee Giving Campaigns and Individual Leadership Giving. Grew campaign giving by over 21% during first annual giving season. Exceeded fund development forecast for FY 17 by 14%- Served as the leader for the Resource Development team in continuing revenue generation. - Developed strategic methods to generate lifelong donors.- Coached and mentored develop team to enhance campaign presentations.- Worked closely with President and CEO to develop Women’s Leadership Initiative¸ Leadership Giving Society, and Emerging Leaders program.- Devised methods to generate leads as a Campaign Cabinet member and worked closely with Board of Directors and Community Partners on strategies.

- Executed strategies to grow Employee Giving Campaigns during first annual giving season. - Successful leader for the Resource Development team in continuing revenue generation. - Devise methods to generate leads as a Campaign Cabinet member and works closely with Board of Directors and Community Partners on strategies. - Establish and maintain relationships with businesses to educate about United Way of Fresno County.

- Solicited new and expanded existing accounts by utilizing contacts with local businesses, making presentations and follow up phone calls and email correspondence. - Created customized advertising campaigns with promotional tie-ins that generated profits for both radio station and clients. - Cultivated and maintained strong ongoing relationships with clients while working collaboratively to meet their advertising needs. - Accountable for sales and marketing strategies, copy writing, proposal writing and promotional planning.

- Supervise day-to-day activities in the front office- Develop and Implement all marketing concepts- Game producer for all events and home hockey games- Assist in Season and Group Ticket Sales.- Manage and created all marketing materials and community relations- Solicit corporate sales and client services

- Conceive and developed marketing plans for Football, Volleyball, Men’s and Women’s Basketball, Baseball, Softball, and Olympic Sports- Field control producer for all games for Football, Men’s and Women’s Basketball- Assist in Group Ticket Sales for all sports.- Manage and creation of softball trading cards, and tournament posters- Coordinated local promotion of 2006 Women’s National Invitational Tournament (WNIT) Preliminary, First Round; 2006 and 2007 National Collegiate Athletic Association (NCAA) Softball Regional, and 2008 College World Series reception.

- Conceive and developed marketing plans for Olympic Sports- Coordinated local promotions of 2004 National Collegiate Athletic Association (NCAA) Women’s Cross Country West Regional Championships, and 2005 Wrestling West Regional Championships- Marketing representative for on and off-campus living groups