Immersed in the ethos of Circular Economy, I am actively engaged in the development of strategic and commercial solutions that focus on life-cycle extension, dematerialization, and closed-loop systems. This forms an integral part of my commitment to steering businesses through transformative journeys toward sustainable models. Key elements such as transparency, traceability, cradle-to-cradle design, materials recovery, re-commerce, and re-manufacture are central to the future value propositions of resilient enterprises. Leveraging my expertise in the analysis of technological innovation, I delve into how such innovation can catalyse transformative changes within business eco-systems. My exploration extends to the construction of new value chains that underpin sustainability, paving the way for a more environmentally conscious and resilient business landscape.Within Higher Education, my work in both academic leadership and planning and delivery or outstanding education encompasses business, innovation management, and sustainability to undergraduate, postgraduate, and continuing professional development audiences. My teaching approach is characterised by adaptability, tailoring content to the diverse interests, specialisations, and abilities of learners. I introduce students to broader socio-economic and strategic issues related to business innovation and sustainability through the lens of systems thinking. Embracing a blended learning approach, I meticulously plan and deliver sessions that cater to various abilities and learning styles. I utilise learning technologies in my practice to enhance the relevance and retention of the material, ensuring an enriched educational experience for all those I work with.