The role involved the development and implementation of integrated marketing strategy to grow and retain business across core Commercial and Agricultural market sectors. A diverse range of activities were performed, fully exploiting market opportunities.Key Activity» Developed strategic marketing proposals and formulated of the marketing plan. » Re-branded the five business areas, creating a fresh image and repositioned each within core markets.» Developed internal and external corporate communications, advertising and press releases.» Developed creative marketing campaigns and promotional literature» Implemented a UK & European exhibition programme - Design, build and event attendance.» Developed and maintened corporate and e-commerce websites for leading brands» Prepared regular market reports on company, competitor & market performance.Key Achievement - New Market DevelopmentDeveloped a new market sector for existing product technology - Brewery Industry. After 18 months this product accounts for around 10% company turnover.

Formulated and implemented the AVF Group marketing plan on a truly global basis. Duties included NPD, brand management, promotional literature, website design, database management, exhibition management and developing point-of-sale solutions. As part of the management team, responsible for identifying new business opportunities and formulating proposals to maximise sales and profitability. Markets: UK, Europe, US & Canada.Key Achievement - POS SolutionsDeveloped and implemented a customer focused POS Display System for a national electrical retailer (250 stores) substantially increasing sales & profitability.

Formulated and implemented the Company’s marketing plan across a diverse product range. Duties included new product development, brand management, market research, direct mail, developing promotional literature and marketing campaigns.As part of the senior management team responsible for identifying new business opportunities and developing customer proposals. Successfully implemented two major product launch programmes, accounting for a significant increase in sales.Key Achievement - New Business DevelopmentWorking closely with the Sales Director new business was developed with a National DIY group (280 stores). After two years this customer accounted for 30% of total Company turnover.