Lead advertising and branding for leisure and conventions campaigns ($5.2MM budget). Key branded video content partnerships include National Geographic, SundanceTV, Vox and REVOLT TV. Manage Agency of Record on project progress and deliverables for leisure campaigns including video content production for award-winning channel VISITSEATTLE.tv and visitseattle.org. Results (YoY 2016-2017): website traffic sessions increased 30%, video views totaled 25MM with 19MM minutes of video watch time. Lead Washington State Convention Center – Additional Facility Groundbreaking and overall conventions marketing strategy development and implementation. Results: successfully managed execution and rollout of revamped websites, new content, new advertising suites, social media, all corporate, customer and stakeholder communications targeting more than 6,500 key contacts and clients.Manage Marketing Coordinator and review/approve all internal and external creative services projects such as company annual meeting reports, event programs and signage, all e-communications and board of directors recap/reporting books and presentations.Maintain and write quarterly scope of work deliverables and reporting documents for City of Seattle (Seattle Tourism Improvement Area) and Washington State Convention Center. Write year-end roll-up reports for Visit Seattle marketing activities and campaign results.Work with PR team on campaigns and initiatives, ensuring proactive media outreach and placements around notable, news-worthy leisure and conventions campaigns.

Facilitate strategy planning and lead implementation of $1MM+ annual integrated communications and marketing plan and budget. Results: website traffic increase 129% YoY 2013 vs. 2014; advertising CTR .44%; 40+ media placements; increased garage utilization.Plan and execute media relations campaign: act as key spokesperson, maintain press kits, create media lists, pitch story ideas. Results/placements: KOMO 4, KING 5, Q13, KIRO 7, KOMO news radio, Seattle Times, Seattle Met Magazine, Parent Map, Red Tricycle, Seattle's Child, and more.Supervise full-service ad agency and multiple other vendors for collateral development, video, radio, ad campaigns, and opinion research. Manage timelines, budget and deliverables.Led program expansion into Retail Core and recruited nine garages on a paid membership format, creating new revenue stream for ad campaign. Results: garage utilization in Retail Core garages increased 17% YoY 2015 vs. 2014.Facilitate parking subcommittee meetings with stakeholders, WSDOT, SDOT, Commute Seattle and consultants in addition to quarterly parking meetings with DSA board members; track work plan deliverables, performance measures, budget, and action items.Represent DSA at events and maintain relationships with members/ratepayers, partner organizations, government entities, downtown attractions, businesses, special events and parking operators to secure cross-promotional efforts.

Team Soapbox is a communications firm specializing in media relations, marketing, public affairs and branding.Client Work: SDOT e-Park, MomsRising.org, SeaBear Wild Salmon, Dirt Fish Rally School, WSDOT parking mitigation, SDOT Pedestrian Safety Campaign, Fisher Scones, SDOT Road Safety, Sound Transit (Central Link), City of Redmond, CHNWAccount management responsibilities: -Marketing/communications plan development and execution-Client relations, budget management and reporting-Media relations: media list creation and maintenance, plan and execute media events, pitch stories, letters to the editor/OP-EDs, act as spokesperson-Manage creative agency and vendors, supervise collateral and ad development, radio and video-Media buying-Write and execute social media plans-Hire/manage contract workers, interns and event staffMedia placements: Ladies’ Home Journal, Seattle Met Magazine, The Seattle Times, 425 Magazine, Tacoma News Tribune, Eater.com, Reporter Newspapers

Marketing Assistant at highly-specialized economic development marketing firm serving large, regional economic development organizations (EDOs) and corporations (EDCs).-Audit EDO/C websites and advise more than 15 municipalities in marketing themselves for business attraction-Project coordinator for large EDO/C website projects; wrote and edited content with custom CMS-Assist President & CEO with various economic development clients and accounts

PR Consultant for largest performing arts center in South-Central Wisconsin. -Create media kits, write press releases, and calendar advisories. -Promote Broadway shows, children's productions and Madison Symphony Orchestra.