INSIGHT2PROFIT is a professional services company that combines pricing expertise and technology to deliver sustainable profit growth for private equity firms and B2B manufacturers, distributors, and service providers. We focus on helping our clients achieve profit improvement through pricing, mix management, sales effectiveness, and other commercial initiatives. We partner with our clients to understand their business at a deep level (quantitatively and qualitatively) in order to uncover and implement meaningful profit improvement opportunities.

Recruited to lead turnaround of the Respiratory Therapy business in North America. Had P&L responsibility and directly managed group of 15 sales and marketing professionals.• Led restructuring during period of significant business consolidation. • Optimized product portfolio by discontinuing unprofitable SKUs, modifying pricing strategy, and accelerating sales of high margin items.• Launched industry’s first healthcare informatics solution and connected portable oxygen concentrator. Product combines a patient-friendly app and provider portal for remote visibility to product usage and performance data. • Designed, developed, and launched new direct-to-consumer channel. Assembled network of channel partners to support lead generation, sales, order fulfillment, and consumer financing. Created new, consumer-oriented marketing campaign which included a mix of SEO, social media, television, print, and radio advertising. • Presented to Board of Directors, investors, and stock analysts on a regular basis.

Led transformation of category management function from sourcing focus to product management. Managed team of 7 product/category managers responsible for profitably growing the portfolio of home health medical supplies. Accountable for product offering, strategic sourcing, marketing communications, and quality assurance.• Grew portfolio 15% annually in difficult reimbursement environment.• Led initiatives to negotiate lower drop ship fees, complete line reviews with key vendors, and rebrand private label products. • Coached team in development of category strategies for key product lines. Voice of Employee scores higher than the business across most key indices.

Senior Global Product Manager (2010 to 2015) Global Product Manager (2008 to 2010)Led teams of up to 4 through all upstream/downstream marketing activities. Responsible for translating customer needs into product requirements and directing cross-functional teams in developing and launching new products. Supported sales organization by creating sales tools, conducting product training, and meeting directly with customers during the sales process.• Led cross-functional teams in the development and launch of 12 products that addressed unmet needs in the GI endoscopy, operating room equipment, and medical device sterilization markets. • Served as strategic marketing lead for the development and commercialization of 2 emerging market technologies for the operating room. Created and implemented plan to de-risk potential failure points and developed relationships with industry KOL’s for paid pilots to identify single, high-value application. Named as inventor on non-provisional patent application submitted to USPTO (15/159,866).• Created marketing and promotional programs that generated incremental revenues.• Developed and implemented KOL program to foster greater collaboration between product managers and designated therapeutic gastroenterologists.

Director, Strategy & Corporate Development (2007 to 2008)Manager, Strategy & Corporate Development (2003 to 2007) Partnered with senior management to develop and execute inorganic growth strategy. Led multi-discipline teams through all stages of corporate development process including deal flow sourcing, target screening, valuation analysis, due diligence, integration planning, and contract negotiation. Types of transactions included acquisitions, divestitures, distribution agreements, and licensing arrangements.• Led acquisition of French business that transformed company’s global surgical table offering; the acquired business grew more than 4x two years post-acquisition and became STERIS’s European headquarters.• Led sale of lab animal research business to strategic buyer and mobile stretcher business to financial buyer; divestitures enabled STERIS to improve profitability and focus on core products/markets. • Negotiated distribution rights to surgical instrument management software and license to novel surface disinfectant for use in acute care facilities.• Served as key member of cross-functional team assembled to turnaround operations in Europe.• Coordinated development of company-wide strategic and operating plans.