• Created python script to perform clustering using LLM embeddings via open source LLM models available on AWS Sagemaker.• Created python script to perform sentiment analysis using closed source LLM model via AWS Sagemaker. • Conducted analysis on documents submitted by citizens to identify emerging trends, patterns and insights.• Create and maintain dashboards in Tableau to provide insights and discover trends or patterns in the data.

• Create and maintain python scripts used during automation of data processing required in billing processes via AWS services.• Maintenance and troubleshooting of Power BI dashboards including data sources. • Explore and identify internal & external data sources to enrich data analysis; Translate data requirements from business users and data analysts / scientists into technical data modelling specifications.• Identify and analyse raw data; sourcing data from existing pipelines and/or data warehouses, assessing data quality, perform data cleansing and transformation for downstream processing.• Demonstrate analytics-driven operations through the application of data analytics techniques in decision-making and support tasks.• Document relevant information for our business units and customers• Promote a data-driven culture through inspiring, and realisation of data analytics’ potential within the organisation

• Create KPI dashboards for Regional/Market use via Power BI• Support market validation of dashboard figures and investigate causes of inaccuracies• Fixing bugs or errors in dashboards as reported by business users• Communicate with stakeholders to understand which business KPI's are useful for management to understand the state of the business

• Ensuring that the CRM platform structure works seamlessly and captures all required information at key points in the customer lifecycle and maximizing commercial opportunities.• Leading and developing the CRM strategy for Millennium Hotels & Resorts with the objective of building brand loyalty, incremental revenue and customer engagement.• Formulating and executing end-to-end campaign plans to optimise key traffic and revenue metrics including open rates, CTR, engagement and conversion, using these result to drive future action.• Preparing monthly/ad-hoc member performance reports.• Managing email marketing processes and reporting.• Identifying trends and opportunities to increase engagement and revenue.• Providing overall support to the Data Analytics Team.

• Managed digital platform operations and supported internal users, including troubleshooting issues as well as small-scale projects such as feature enhancements.• Created campaign and promotional pages for the various marketing teams as well as the global loyalty team.• Managed over 500 domain names for brand recognition.• Executed User Acceptance Testing for all deployments.• Regularly engaged with global staff to improve user experience on website.• Conducted usability tests to discover customer pain points on website.• Created chat bot for the Facebook pages of 2 hotels.• Updated and monitored team budget.