WHAT I DO DIFFERENTDiscovering and identifying new ways to segment target audiences. Reimagining existing brand strategies and tactics.Design content for an always evolving communication landscape. WHERE I AM AT MY BESTI excel in creative environments where I am able to push traditional inhouse boundaries to help businesses keep their identity fresh and relevant. I strike a balance between being analytical and understanding the importance of those things which cannot be communicated on a spreadsheet, I call it being human-driven.WHAT MAKES ME...MEGrowing up I was always fascinated by communication, connectivity, and technology, so it seemed inevitable that I'd go into something like digital marketing. While attending college for digital marketing I became acquainted with common marketing tactics and strategies, some of which I found to be "ethically" wrong, for example, strategies specifically created for low income families. The question after that for myself became, what does it mean for something to be "ethically" wrong, and throughout my time studying ethics, morals, and different cultural perspectives at Western I believe I have my answer. Something is ethically wrong when it doesn't put humans first. I strive to put humans first in everything that I do, from the way I create content, the way I communicate, and my personal and professional choices.