Associate Director Of Marketing
Austin, Texas Metropolitan Area
Outcomes:• Led the creation and refinement of a design program that founded an in-housebrand design studio with clearly defined design systems.• Created and improved design systems that includ branded data visualization,production design, illustrations, motion graphics, video, books, and other assets.• Expanded and improved cross–platform utilization, including presentations, web,video, print, email, social, podcast, and ads in English, Spanish, and Italian.• Established agreed upon interdepartmental communication and process standards.• Designed and improved the brand and strategies for demand generation, therebyincreasing our audience by 30,000 and increased user retention by 1,000.Responsibilities:• Managed design, media, and marketing talent and worked with development,researchers, and event teams and directors to create and execute designs +strategies for the institute’s reports, podcast, website, videos, and social media.• Collaborated with and delegated tasks to directors, designers, developers,copywriters, marketers, videographers, and audio engineers to complete projectsthat communicated complex concepts with accuracy and clarity.• Created compelling stories using motion graphics, video, interactive data, and design.• Presented project updates and brand stewardship opportunities to stakeholders.• Trained 5 interns in design and marketing tools.• Worked with researchers to create compelling graphics for a wide range audiences.• Cultivated lasting rapport with colleagues, directors, stakeholders, users, and donors.Leadership:• Initiated and grew the brand, marketing, and product initiatives by eagerly learning newprocesses to produce the best, timely outcomes that fulfill job demands.• Proposed and spearheaded innovative ideas that communicated a developing storyof a long-term, decade-thinking institution.