• Formulated go-to-market plans and managed the execution of these plans across Vodacom’s regional operations.• Analyzed competitors and identified commercial opportunities through actionable insights.• Provided exceptional support to internal stakeholders ensuring strategic alignment, support, and reporting. • Tracked and reported on segment performance, leading to improvement initiatives across the various regions.• Continuously drove commercial actions to support the segment strategy.• Drove pricing strategies and initiatives using insights to differentiate and create value.

• Assisted in the development and implementation of the segment strategy across Vodacom’s regional operations – ensuring regional marketing is at the forefront of business plans and activities• Tracked and reported on segmented regional performance leading to improvement initiatives across the various regions. • Monitored trends and identified exploitable consumer needs which will inform the business' response• Assisted in the regionalization of network and product messaging on a town, cluster, and micro-cluster level.• Collaborated with the central Brand Communications and Retail teams to ensure monthly and TTL activities are aligned to the marketing calendar.

• Developed, managed, and executed the franchise marketing plan through effected marketing strategies and initiatives in franchise stores, working closely with the Brand, Segment and Digital teams.• Managed marketing for key National Chains stores including PEP, Ackermans, Game, Makro and Incredible Connection via customized monthly retail marketing material. • Oversaw brand custodianship and corporate identity management of the Vodacom Masterbrand and Network portfolio to ensure Red thread compliance and consistency above and below the line.• Launched a full 360 campaign for Vodacom Financial Services across the various products and services within the portfolio.• Resolved Advertising Standard Association complaints and managed end-to-end resolution for retail marketing.• Collaborated and executed with cross-functional teams to drive the marketing plan for M-Pesa in Retail.

• Supported the Kurt Geiger and GANT stores with POS support, loyalty consumables and supplier liaison, customer call centre management and data integrity-hygiene. • Managed the communication to customers via SMS or email, consumer care support for Kurt Geiger, GANT, Spitz and Carvela.• Resolved customer complaints or queries with the assistance of the consumer call centre. • Conducted daily administrative task such as purchase order processing and payment management to suppliers.

• Assisted with daily performance reporting, SAP project follow-up and quality control of products

• Conducted market research via PR to build the brand and acquire new customers. • Sourced local advertisers (HSBC, World of Golf, Ernie Els Wines, Investec, and Sanlam) to reduce the cost of the online marketing solution for the customer • Conducted market research via Google Adwords and Analytics and PMailer, to gain data and reports for campaign development.• Proofed, edited and quality assessed digital newsletters ensuring ‘Call to Action and ‘Customer Engagement’ mechanisms added value.• Analyzed best marketing practices and advised clients on improvements to drive successful marketing campaigns. • Reported on campaign effectiveness and responsiveness via Highrise (for sales and online email tracking). • Managed, researched, and collaborated with the Pharmaceutical Board of South Africa on health-related articles for electronic newsletters.

• Managed the Franchise operations and provided on-going maintenance support to franchisees.• Conducted market research to source new products and service innovation.• Designed new Franchise sales campaigns, as well as new adverts and brand building.• Liaised with various media regarding design and placement of advertisements.• Resolved customer queries/complaints via the franchise.