As Hilton's Content Process & Programming Lead, I manage the company's storytelling and content marketing initiatives to drive cohesive customer journeys and campaigns. By bringing actionable market and customer insights to strategy conversations, I've launched 30+ initiatives that have shaped Hilton's creative process and consumer-focused messaging.

As a Marketing Project Manager, I lead special projects supporting leadership on process transformations, operational accuracy, and organizational initiatives including (1) the consolidation of Hilton's global YouTube strategy & operations and (2) policy and process optimization for Content Marketing projects.This has led to a 757% growth in organic brand discoverability to date with significant reductions in publishing lead time and duplicative business efforts.

As part of the dottob creative team, I managed managing end-to-end digital media strategies (paid and organic) for 3+ concurrent tech and retail accounts (10+ clients during tenure). Here, I ensured 100% on-time delivery rates for creative assets by implementing key project management methodologies for creative production and communications strategies.

• Lead an editorial staff of 50+ to develop multimedia content, expanding production by 24% QoQ.• Launched omnichannel marketing campaigns, increasing traffic from referrals by 161%.• Supervise written and visual direction for audience-facing channels and content.

• Introduced an on-boarding training program and writing style guide.• Reviewed staff-written articles to ensure accuracy and adherence to style guides.• Restructured the editorial workflow to improve on-time content delivery rates by 33%.

• Wrote research-based and feature articles for both online and print publications.• Assisted in the planning of professional speaker panels and publicity events.

• Research and develop B2C and B2B digital marketing strategies to increase corporate visibility and lead generation. • Generated and presented industry reports and digital marketing recommendations for 40+ e-commerce companies.

• Analyze media and marketing trends to recommend content creation and engagement opportunities for the digital presence of the UCLA Zero Waste Initiative.• Streamlined a social media KPI dashboard and content management system.• Implemented a brand guide and digital media kit for the UCLA Zero Waste Initiative.

• Launched several projects and a digital marketing plan for UCLA's Zero Waste Initiative to increase sustainability accessibility• Led video production for educational modules distributed to the UCLA campus.

• Planned and executed digital media campaigns with omnichannel reach of 1M+ unique users.• Presented weekly industry trends and customer insight research for a certified B-corporation.• Developed marketing materials and content for promotional and digital correspondences.