Nicholas Richer Email & Phone Number

Montreal, Qc, Ca

Montréal, Québec, Canada

Montréal, Québec, Canada

Working for manufacturer Nissan Canada to support Nissan dealerships in delivering top tier customer experience, retention, dealer profitability and purchase loyalty through efficient operations, sales effectiveness and OEM representation.

Montréal, Québec, Canada

• Making the link between the manufacturer BRP and the Manitou/Alumacraft dealer network in East of Canada;• Build the game plan for growth in revenues;• Advising dealers on the best business practices to achieve objectives;• Managing boats production allocations with each dealer in assigned territory; • Calibration and maintenance of an optimal inventory level within the network;• Motivating the dealers to stimulate their respective markets by making them invest decent amounts of capital on advertisement to increase total retail sales of the assigned territory;• Training the dealer network on the products, sales programs and internal web portals. • Collaborating with Business Development Manager to open new BRP marine dealers and establish a stronger dealer network in East of Canada;• Contributing proactively to key events and marketing initiatives;

Région De Montréal, Canada

• Reengineering and optimization of commercial processes in a highly competitive ever-changing market. • Development of marketing strategies and other action plans that resulted in sustained business growth over the years. • Complete realignment of the marketing plan for the Province of Quebec and optimal development of the distribution network to cover promising markets.• Establishment of harmonious business relationships with key players in the industry that have led to the development of several major accounts or projects: Hydro-Québec / Canadien National (CN) / Lumen / New Pont Champlain project / Anixter / Wesco / Nedco / Westburne / Guillevin / AD distributors; across Quebec and East Ontario• Completion of market, cost and feasibility studies that have enabled strategic business development and the successful introduction of new value-added product lines.• Increase of the company's visibility and notoriety in various markets through better representation at trade shows, promotional activities and other special events.• Development of new pricing strategies with some customers (electrical distributors) allowing to increase profit margin.• « 2018 Sales Person of the Year, Nexans Energy, North America ».

Région De Montréal, Canada

• Efficient management of all commercial operations of a network of 17 dealerships representing annual retail sales of +$250 million; -Managing monthly car allocations with each dealer in assigned territory - Calibration and maintenance of an optimal inventory level within the network - Development of sales plans/strategies for assigned territory - Ensure that dealer’s sales managers and their respective sales teams fully understood the many sales incentive programs Chrysler Canada was putting in place to maximize retail sales; - Establishment of a control and monitoring system for dealer operating budgets - Optimal customer relationship management (development of excellent business relationships with dealers)• Implementation of various quality assurance and continuous improvement programs for internal business and marketing processes at each dealership (ex: improvement of the existing customer retention process). • Motivating the dealers to stimulate their respective markets by making them invest decent amounts of capital on advertisement to increase total retail sales of the assigned territory; - Initiator of several dealer group advertising campaigns• Establishment of a dealer management philosophy focused on service quality, adherence to Chrysler Canada's compliance policies and rules, as well as the constant development of new business opportunities.

Bac Administration, Marketing

Diplôme D’Étude Collégiale (Dec), Management Profile

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