Regional Manager - Bc
British Columbia
- Managed and collaborated on sales efforts with distributor/manufacturer (Coca-Cola & Pepsi) on distribution opportunities.- Sales analysis to identify trends, opportunities and assess promotions.- Oversaw a variety of Rockstar brands from launch, executing brand plans; including promotions and regional positioning.- Key Account management, working to develop and maintain key relationships with major national partners. - Account Management, negotiate planograms, monitor compliance, account sales penetration. - Developed traditional and alternative distribution channels. - Managed Sales & Marketing team - mentor, assist to achieve targets, training, hiring, assessments, merchandising, dealer loader allocation- Identified and remedied events that affected supply/demand; inventory policy changes, store openings/closings, competitor activity, market activity, banner mergers etc.- Assisted in the development of new SKUs and positioning within the market. - Developed local marketing campaigns to grow authentic brand equity.- Coordinated with local owners, managers and employees of small and large format retailers. Started at the entry level: Student intern, Merchandiser, Sales Rep (Retail & On-premise), Sales Manager, Territory Manager, and Regional Manager.