Nicholas Santoro

Nicholas Santoro Email and Phone Number

Search Product Lead @ Google @ Google
Mountain View, CA
Nicholas Santoro's Location
New York, New York, United States, United States
About Nicholas Santoro

Experienced performance marketing professional with a demonstrated history of creating and managing paid search campaigns across several different industry verticals with a specialization in retail and e-commerce𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀• 9+ Years Progressive Marketing Leadership • P&L | ROI | Budget Management • Digital Marketing Strategies• Marketing Strategy Planning | Execution • Team Management | Development | Mentor • Marketing | Advertising Campaigns• Customer Targeting | Segmentation • Business | Data Analysis & Insights • Competitive Analysis | Intelligence• Pay Per Click (PPC) Strategy | Analytics • Innovation | New Product Development • Performance Based Marketing • Omnichannel | E-Commerce Marketing • SEM / Paid Search | Paid Social • New Customer Acquisition | Lifetime Value Marketing• Certifications: Google Ads | Google Shopping | Google App Campaigns | Bing Ads𝗖𝗹𝗶𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀Consumer Packaged Goods / Mobile Apps / Health & Nutrition / Consumer Electronics / Retail / Food & Beverage / Men’s and Women’s Apparel / Children Apparel / Children Toys & Gifts / Pet Products / Jewelry / Private Aviation 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀A/B Testing | Adobe Analytics | AdWords | Amazon | Bing | Bing Ads | Data & Performance Analytics Tools | DropBox | eCommerce | Excel | Executive Reporting | Facebook (Ad Manager / Audience Insights / Business Manager) | Google (Ads / Analytics / Keyword Planner / Merchant Center / Search Console / Tag Manager – GTM) | HubSpot | Instagram | LinkedIn Ads Manager | Microsoft Ads | MS Office Suite | Microsoft SharePoint | Omniture | Power BI | PowerPoint | SA360 | SEM | SEM Rush | Shopify | Skype | Slack | Snapchat Ads Manager | YouTube | Zoom

Nicholas Santoro's Current Company Details
Google

Google

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Search Product Lead @ Google
Mountain View, CA
Website:
google.com
Employees:
1
Company phone:
916.253.7820
Nicholas Santoro Work Experience Details
  • Google
    Search Product Lead
    Google Mar 2022 - Present
    Mountain View, Ca, Us
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  • Lockhern Digital
    Associate Director
    Lockhern Digital Mar 2021 - Jan 2022
    New York City, Ny, Us
    𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Reduced client onboarding process from 1 month to 1 week by uncovering historical issues and aligning on strategy resulting in +3-week efficiency gain for client and agency • Assisted leadership with new business acquisition through account audits and sales pitches, leading to a 50% increase in monthly revenue over 6 months
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  • Crealytics
    Senior Search Marketing Manager
    Crealytics Dec 2019 - Mar 2021
    Berlin, De
    • Responsible for a $25M annual spend and directing a team spearheading the paid search strategies for the Lands' End account, US catalog, and online apparel retailer.• Managed and coached a 3-person team including an Associate, Manager, and Data Lead developing retail e-commerce search, shopping campaigns, building innovative strategy recommendations, and tying back-end CLV/LTV data points to search behavior.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Identified opportunities within the clients’ search, shopping, display, and discovery campaigns to recommend a $2M increase in investment and grow new customer acquisition by 40%• Assisted with the strategic transition from new customer optimization to lifetime value marketing, increasing revenue by 60%
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  • Crealytics
    Search Marketing Manager
    Crealytics Jun 2018 - Dec 2019
    Berlin, De
    • Managed the paid search marketing activities and ~20M ad spends for two key clients, Macy’s and REVOLVE/FWRD, across multiple search engines (Google and Bing), including the campaign planning, performance review, and optimization of paid search campaigns.• Handled account strategies and optimizations to keywords, creative, ad copy, bidding, and budget management per client KPIs responsible for bi-weekly, monthly, and quarterly reporting to internal teams and clients.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Recruited to lead the paid search strategies for two of the agency’s largest clients, contributing 25% of $15M in team-generated revenue in 6 months• Partnered with clients to simultaneously manage 25 high spend campaigns
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  • Horizon Media
    Senior Analyst, Search Engine Marketing
    Horizon Media May 2017 - Jun 2018
    New York, New York, Us
    • Created, analyzed, and optimized Paid Search campaigns in Google AdWords, Bing Ads, and Yahoo! Search for key clients and industries, including Electronics (LG Home Appliances), CPG (SharkNinja), Health & Diet (Weight Watchers), and Private Aviation.• Worked with manager to hire, train, and manage Junior Analysts to fulfill various client requests and provide effective support to the Manager level and above on forecasting and new business opportunities.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Assisted in the development of successful strategies to hit target sale goals and efficiency metrics• Helped increased new subscriber base for large diet subscription service by 20%
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  • Horizon Media
    Analyst, Search Engine Marketing
    Horizon Media Nov 2016 - Apr 2017
    New York, New York, Us
    • Created, implemented, tracked, and optimized Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing Ads, and other bid management platforms, including Marin and DoubleClick Search.• Assisted in generating weekly, bi-weekly, monthly, and quarterly performance reports for clients across various verticals.• Developed and employed successful strategies to hit target acquisition goals and efficiency metrics.• Identified key trends within the marketplace and implications that pertain to client’s businesses.
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  • Horizon Media
    Junior Analyst, Search Engine Marketing
    Horizon Media Sep 2015 - Oct 2016
    New York, New York, Us
    • Assisted in the implementation and management of paid search campaigns across the health and diet and private aviation verticals• Assisted in the management of client accounts using DoubleClick Search and Marin• Implemented day to day bid optimizations• Assisted in generating weekly, monthly, and quarterly performance reports• Presented weekly and monthly reports to clients
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  • Pinnacle Freight Lines
    Web Content Administrator
    Pinnacle Freight Lines Jun 2014 - Aug 2015
    Secaucus, New Jersey, Us
    View

Nicholas Santoro Education Details

  • New York University
    New York University
    Economics

Frequently Asked Questions about Nicholas Santoro

What company does Nicholas Santoro work for?

Nicholas Santoro works for Google

What is Nicholas Santoro's role at the current company?

Nicholas Santoro's current role is Search Product Lead @ Google.

What schools did Nicholas Santoro attend?

Nicholas Santoro attended New York University.

Who are Nicholas Santoro's colleagues?

Nicholas Santoro's colleagues are Aurimas Šumnauskas, Jeanette Reid, Jim Beem, Russell Goldenbroit, Juliane Cavalcante Pereira, Boy Boboy, Dónal Mac Fhionnlaoich.

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