AeroLeads people directory · profile
Nicholas Serna Email & Phone Number
Manager, Optimization Strategist
at
Gannett | USA TODAY NETWORK
1 work email found
@reachlocal.com
3 phones found area 214, 877, and 424
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Manager, Optimization Strategist
Location
Plano, Texas, United States
Who is Nicholas Serna? Overview
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Quick answer
Nicholas Serna is listed as Manager, Optimization Strategist at Gannett | USA TODAY NETWORK, based in Plano, Texas, United States. AeroLeads shows a work email signal at reachlocal.com, phone signal with area code 214, 877, 424, and a matched LinkedIn profile for Nicholas Serna.
Nicholas Serna previously worked as Client Experience Manager at Gannett | Usa Today Network and Client Advocacy Manager at Usa Today Network | Localiq. Nicholas Serna holds Bachelor'S Of Fine Arts, Photography from The University Of Texas At Arlington.
Company email context
Email format at Gannett | USA TODAY NETWORK
This section adds company-level context without repeating Nicholas Serna's masked contact details.
{first}.{last}@reachlocal.com
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AeroLeads found 1 current-domain work email signal for Nicholas Serna. Compare company email patterns before reaching out.
Profile bio
About Nicholas Serna
Nicholas brings over 12 years of Search Engine Marketing(SEM) and Search Engine Optimization(SEO) experience to his role as a Marketing Expert. His background and creative thinking have been successful in creating and managing online advertising for small to medium size businesses. Nicholas is currently Google Fundamentals, Advanced & Microsoft Ad Center certified, and continuing his certification on Google Analytics & Display.
Listed skills include Sem, Online Advertising, Ppc, Seo, and 9 others.
Current workplace
Nicholas Serna's current company
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8 roles · 17 years
Nicholas Serna work experience
A career timeline built from the work history available for this profile.
Client Experience Manager
Current
Jul 2021 - Present
Client Advocacy Manager
Current- Client Advocacy Manager – October 2018 – present
- Partner with Sales & Service departments across all markets (ReachLocal/LocaliQ, Gannett, Gatehouse, ThriveHive and Wordstream) to retain Digital & Print advertisers identified as At Risk due to performance concerns or.
- CAM Role allowed me to interact & communicate with all levels of leadership including Chief Client Officer (CCO).
- Strong organizational skills, to ensure none of the daily to monthly follow-ups with escalation/at risk Internal & External Client communications missed. - Substantial knowledge of internal systems Admin, Madmin.
- Competent conflict management, de-escalation and resolution with aggressive at-risk partnerships (internal &/or client facing).
- Understanding & Navigating the “Inner Politics”, individual personal agendas, our organization’s internal processes to find a diplomatic resolution for both advertiser and company.
Oct 2018 - Present
Senior Marketing Expert
Current- Manage digital marketing for ReachLocal’s clients, totaling $400K in annual revenue.
- Analyze the performance of online marketing campaigns – (PPC, Display, Organic, Chat Leads & Lead Management Software).
- Review custom reports showing KPI’s are being attained & ROI is achieved through monthly or quarterly meetings.
- Provide recommendations for marketing programs based on current and seasonal trends, industry insight & digital marketing strategies.
- Part of a team selected to develop a structured training program for all newly hired Marketing Experts.
- Successful ME/SEMA partnership & communication- Prepared a presentation on recommendations and coaching for all ME’s & CC’s on a Successful ME/SEMA partnership. - One on One meetings with visiting International Offices.
Apr 2016 - Present
Marketing Expert
Current
Nov 2014 - Present
Search Engine Marketing Optimization Specialist
Dexmedia
- Digital Client Outreach Specialist
- Support I3 Phone Que for inbound calls.
- Review current advertising programs on Superpages.com, Google Place listing, Yellowbot Power listings & Facebook Fan Page
- Research and investigate online advertising cases to improve return on investment
- Present account optimizations directly to business owners ensuring comprehension and alignment with advertising goals
- Utilize analytical tracking data to optimize account performance
2009 - Nov 2014
Web Analysist
Supermedia
Nov 2009 - Jun 2013
Repetitive Loss Specialist And Logistical Liaison
- Inspected properties with Flood Insurance Claims and reported to FEMA, state officers and local authorities
- Met logistical needs for the Mitigation Department (up to 75 members) within Area Field Offices and Disaster Recovery Centers
- Analyzed and reviewed repetitive flood insurance claims and made recommendations to mitigate future losses
- Served as division leader for Disaster Recovery Centers during response, managing 12 mitigation advisors and overseeing deployment of disaster assistant employees
- Assessed need for federal aid and assistance
Jul 2006 - Sep 2009
1 education record
Nicholas Serna education
-
The University Of Texas At Arlington
FAQ
Frequently asked questions about Nicholas Serna
Quick answers generated from the profile data available on this page.
What company does Nicholas Serna work for?
Nicholas Serna works for Gannett | USA TODAY NETWORK.
What is Nicholas Serna's role at Gannett | USA TODAY NETWORK?
Nicholas Serna is listed as Manager, Optimization Strategist at Gannett | USA TODAY NETWORK.
What is Nicholas Serna's email address?
AeroLeads has found 1 work email signal at @reachlocal.com for Nicholas Serna at Gannett | USA TODAY NETWORK.
What is Nicholas Serna's phone number?
AeroLeads has found 3 phone signal(s) with area code 214, 877, 424 for Nicholas Serna at Gannett | USA TODAY NETWORK.
Where is Nicholas Serna based?
Nicholas Serna is based in Plano, Texas, United States while working with Gannett | USA TODAY NETWORK.
What companies has Nicholas Serna worked for?
Nicholas Serna has worked for Gannett | Usa Today Network, Usa Today Network | Localiq, Reachlocal, Dexmedia, and Supermedia.
How can I contact Nicholas Serna?
You can use AeroLeads to view verified contact signals for Nicholas Serna at Gannett | USA TODAY NETWORK, including work email, phone, and LinkedIn data when available.
What schools did Nicholas Serna attend?
Nicholas Serna holds Bachelor'S Of Fine Arts, Photography from The University Of Texas At Arlington.
What skills is Nicholas Serna known for?
Nicholas Serna is listed with skills including Sem, Online Advertising, Ppc, Seo, Online Marketing, Advertising, Google Adwords, and Keyword Research.
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