Fish cooling as a service for coastal communityFor traditional fish traders in fishing ports across Central and Eastern Java who face issues with poor fresh fish quality due to inadequate cooling and a shortage of ice, we preserve their fish through renting out rechargeable and reusable gel ice carpets.Our vision is no more spoiled fish in Indonesia

Intrapreneur Individual Contributor at Incubator of Paragon Youth Innovation Academy• Led a team of 3 people to further develop sustainable laundry care idea from Paragon Youth Innovation Academy 1st Cycle • Founded a new premium home care brand with 10 letters of intent to purchase which validated the market• Coordinated the incubator teams of 10 people which successfully delivered 5 brands to late-stage incubator• Learned about innovation through class by Toronata Tambun, including 10 Types of Innovation, Business Model Shift, RTV-N.(Startup was surrendered to the funding company)

Intrapreneurship through Paragon Youth Innovation Academy 2nd Wave program• Co-founder and mentor for a team consisted of 3 Electrical Engineering ITB students to define the market for beauty platform using 24 Steps Disciplined Entrepreneurship framework• Identified potential technology-enabled market with $6 Million Service Obtainable Market by conducting primary market research, building high-level product specification, creating competitive positioning chart, mapping the sales process, and calculating some startup metrics (TAM, LTV, COCA)(Funded to incubator stage with total funding of $300k)Read more about PYIA 2nd Wave in the article "Technology-Based Entrepreneurship Course at STEI ITB" by ITB: https://www.itb.ac.id/berita/detail/58717/technology-based-entrepreneurship-course-at-stei-itb

Intrapreneurship through Paragon Youth Innovation Academy 1st Wave program• Led a team of 4 under GCIO Paragon mentor; was responsible for running the team, including managing timeline, job description, and facilitating collaboration• Did primary market research, created market segmentation, calculated TAM, made a persona profile, designed high-level product specification, visualized a competitive positioning chart, determined decision making unit, calculated follow-on TAM, mapped the sales process, calculated LTV/COCA, and did financial modeling• Successfully defined potential non-consuming market in B2C laundry care product with $6 Million SOM(Funded to incubator stage with total funding of $300k)An article covering a brief of PYIA 1, written by Nicholas Sidharta and Jason Suhendro for Department of Nuclear Engineering and Physics Engineering UGM: https://tf.ugm.ac.id/en/2022/01/22/twenty-dneep-students-successfully-deliver-11-startups-with-total-funding-of-idr-86-billion-paragon-youth-innovation-academy/