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Nicholas Smith Email & Phone Number

General Manager at Illusion Australia Pty Ltd
Location: Caulfield East, Victoria, Australia 13 work roles 2 schools
1 work email found @houseofgolf.com.au LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email n****@houseofgolf.com.au
LinkedIn Profile matched
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Current company
Role
General Manager
Location
Caulfield East, Victoria, Australia

Who is Nicholas Smith? Overview

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Quick answer

Nicholas Smith is listed as General Manager at Illusion Australia Pty Ltd, based in Caulfield East, Victoria, Australia. AeroLeads shows a work email signal at houseofgolf.com.au and a matched LinkedIn profile for Nicholas Smith.

Nicholas Smith previously worked as Chief Executive Officer at Shed Bonanza and Operations Manager (Australia & New Zealand) at Master Distributors. Nicholas Smith holds Bachelor Of Business, Transport And Logistics Management (Accounting Major) from Rmit University.

Company email context

Email format at Illusion Australia Pty Ltd

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nsmith@houseofgolf.com.au
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AeroLeads found 1 current-domain work email signal for Nicholas Smith. Compare company email patterns before reaching out.

Profile bio

About Nicholas Smith

Experienced in retail sales management, national operations including communications and customer insights, I have worked across corporate and franchise environments. I am an energetic self-motivated professional with experience at influencing a wide range of stakeholders including those at an executive management level, procedure and strategy development to delivering outcomes that are both financially and operationally beneficial to a business. With a focus on continuous improvement and an determined attitude to simply 'make it happen', my performance demonstrates an ability to lead by example, motivate teams, complete projects and deliver results on time and within budget.Experience:• Sixteen (16) years’ experience in business development and operational management, sales, marketing and franchise operations as both master franchisor and franchisee capacity. • Possessing a broad range of experience from ground-floor sales and merchandising to store development and franchisee management; • Currently General Manager of Illusion Australia Pty Ltd (incorporating Illusion Gas Log Fires, Ultimate Woodheaters, U-Bute International.) overseeing approximately 60 employees across 6 departments (Manufacturing, W&L, Retail, Service, Administration, Digital communications)• Previously Co-founder of The House of Golf franchise group of golf specialty retail stores in 1997 building to a 22 store national chain. • Significant franchise and license experience with experience in property and leasing along with a sound understanding of legal contracts relating to franchise partnershipsGoals: Strive to lead and develop emerging opportunities within the applied industry.SpecialtiesRetail services product integration, procedures and systemisation.

Listed skills include Sales, Management, Retail, Operations Management, and 37 others.

Current workplace

Nicholas Smith's current company

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Illusion Australia Pty Ltd
Illusion Australia Pty Ltd
General Manager
Caulfield East, VIC, AU
AeroLeads page
13 roles

Nicholas Smith work experience

A career timeline built from the work history available for this profile.

General Manager

Illusion Australia Pty Ltd

Caulfield East, Vic, Au

Chief Executive Officer

Bayswater, Vic, Au

Manufacturer of bespoke Garages, Carports, Sheds or Barns made of High-Quality Australian Steel.

General Manager

Illusion Australia Pty Ltd

General Manager of Illusion Australia Pty Ltd (incorporating Illusion Gas Log Fires, Ultimate Wood Heaters, Illusion R&D) presented an opportunity to lead and develop an iconic locally based manufacturer. Consolidation of operations has now lead to a sound foundation for future growth, product development and a competitive edge over imported products.The operations of the company include manufacturing (steel fabrication), warehouse and distribution, product service operations, retail operations, human resources, group business administration and research and development.During the current appointment, as General Manager of the independent entities, achievements include:• continual navigation of a Covid affected Manufacturing and Retail landscape - implementing strategies to enhance trading effectiveness;• increases in annual turnover : 2013 : +24.5%, 2014 : +36.7%, 2015 : +7.1%, 2018 : +1.8%, 2019 : +20.2", 2020 : +1.1%;• identification of significant overhead cost reduction strategies;• negotiation of lease/buy arrangement for new retail / manufacturing facility• Enhance and create relationships with international suppliers;• implemented Research and Development tax incentives and savings, • introduced government based employee training programmes,• reviewed all employment contracts and KPI initiatives Responsibilities include:General Management Tasks• Corporate restructure and group consolidation• Review and implement operational efficiencies• Development of business plans and budgets for sustained growth of each department• Oversee group P & L and asset management• Develop budget and target performance indicatorsSpecial Project Initiation• Restructure and appoint key management roles within the organisation• Lead and mentor key divisions within the organisation• Increase market share through diversification• Implement e-commerce trading platform• Expansion into new national territories• Review product development and diversification

Mar 2015 - Jul 2024

Operations Manager (Australia & New Zealand)

Master Distributors
Nov 2014 - Mar 2015

General Manager

Ultimate Woodheaters And Gas Log Fires

General Manager of Illusion Australia Group of companies including Illusion Gas Log Fires, Ultimate Woodheaters, U-Bute International. Company profile consists: Ultimate and Illusion Fires• Manufacturing – Australian domestic manufacturing located at Dandenong South – 100% Australian Made – buy from the manufacturer direct.• Warehouse and Logistics – distribution centre based at Dandenong.• Retail – conveniently located retail showrooms – buy from the manufacturer direct and save. • Administration – Accounts payable / receivable, inventory control, customer service.• 2014 aim to launch – new e-Commerce platform to bring our showroom into your living room

Oct 2012 - Nov 2014

General Manager

U-Bute International Pty Ltd

U-Bute International: Portable butane cooking power www.ubute.com.au

Oct 2012 - Nov 2014

General Manager

Illusion Gas Log Fires

Currently General Manager of Illusion Australia Pty Ltd (incorporating Illusion Gas Log Fires, Ultimate Woodheaters, U-Bute International.) overseeing approximately 60 employees across 6 departments (Manufacturing, W&L, Retail, Service, Administration, Digital communications)

Oct 2012 - Nov 2014

Director

Melbourne, Au

The HOUSE of GOLF is one of the fastest growing retail golf groups in Australia. Starting from a single store in Melbourne over 40 years ago, there are now more than 20 stores spanning the eastern seaboard states of Australia, conveniently located throughout Queensland, New South Wales, South Australia, Victoria and Tasmania.The HOUSE of GOLF franchise stores are owned and operated by service-oriented professionals, many of whom have extensive backgrounds as tour players, coaches and club professionals. Apart from playing ability, store personnel demonstrate a sound knowledge of golf and golfing equipment, experience in retail management and a commitment to customer service – ensuring that clients of The HOUSE of GOLF receive an enjoyable and memorable experience when visiting any of our stores.

Jul 1997 - Apr 2012

Director

Melbourne, Au

Currently advise and manage franchisee service development, supplier liaison, e-commerce, database communication and retail point of sale development for a national chain of franchise retail stores.

Jul 1997 - Apr 2012

Assistant Manager

Sandringham Golf Links

Customer service, inventory control, sales manager, tee marshalling

Feb 1994 - Jul 1997

Assistant Manager

Sandringham Municipal Golf Links

Customer service, inventory control, sales manager, tee marshalling

Jan 1994 - Jan 1997

Accounts Clerk

Bhp Transport Limited

Responsible for management and reconciliation of charter vessel account ledgers.

Jan 1992 - Jan 1994

Accounts Assistant

Bhp Transport Limited

Responsible for management and reconciliation of charter vessel account ledgers

Jan 1992 - Jan 1994
2 education records

Nicholas Smith education

Bachelor Of Business, Transport And Logistics Management (Accounting Major)

Rmit University

Successful Completion Of Vce, Vce

Xavier College
FAQ

Frequently asked questions about Nicholas Smith

Quick answers generated from the profile data available on this page.

What company does Nicholas Smith work for?

Nicholas Smith works for Illusion Australia Pty Ltd.

What is Nicholas Smith's role at Illusion Australia Pty Ltd?

Nicholas Smith is listed as General Manager at Illusion Australia Pty Ltd.

What is Nicholas Smith's email address?

AeroLeads has found 1 work email signal at @houseofgolf.com.au for Nicholas Smith at Illusion Australia Pty Ltd.

Where is Nicholas Smith based?

Nicholas Smith is based in Caulfield East, Victoria, Australia while working with Illusion Australia Pty Ltd.

What companies has Nicholas Smith worked for?

Nicholas Smith has worked for Illusion Australia Pty Ltd, Shed Bonanza, Master Distributors, Ultimate Woodheaters And Gas Log Fires, and U-Bute International Pty Ltd.

How can I contact Nicholas Smith?

You can use AeroLeads to view verified contact signals for Nicholas Smith at Illusion Australia Pty Ltd, including work email, phone, and LinkedIn data when available.

What schools did Nicholas Smith attend?

Nicholas Smith holds Bachelor Of Business, Transport And Logistics Management (Accounting Major) from Rmit University.

What skills is Nicholas Smith known for?

Nicholas Smith is listed with skills including Sales, Management, Retail, Operations Management, Leadership, Business Development, Strategic Planning, and Store Management.

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