Nicholas Svorinich Email & Phone Number

Irvine, California, United States

Create and advance comprehensive and integrated marketing campaigns designed to broaden organizational awareness, meet ticket sales income goals, evolve patron relationships, engage audiences with our brand, support philanthropic programs, and build audience loyalty.Lead annual subscription campaigns for each of Pacific Symphony’s product linesContribute actively to the budgeting process; produce ticket revenue projections in collaboration with team members; manage expenses budgets to prepare strategies to compensate for any anticipated revenue shortfallsExecute strategic loyalty initiatives designed to drive increased engagement and patron delightCoordinate cross-departmental efforts to interpret results of patron building and retention goals and address identified prioritiesOversee marketing creative assets, from conception through implementationDevelop and execute long-range, institutional awareness campaigns

Miami, Florida, United States

• Plan, supervise, implement, and administer all marketing campaigns in English and Spanish for all FGO programs including but not limited to the annual opera season, the Young Artist Studio as well as all other special events and activities of the Opera Company.• Oversee all printed materials, direct mail, website e-commerce, social media, patron mail, radio and television advertising, print advertising, outdoor advertising, and telemarketing.• Develop a marketing plan within the approved budget and management of the expenditures with an annual goal of $3,200,000 in sales• Lead and manage a marketing team of 8 direct reports• Plan and execute a comprehensive $1,000,000 ticket mitigation, donation, rollover, and refund campaign for season cancellations resulting in over $200,000 in ticket donations and $20,000 in new cash donations• Identify corporations for partnerships and seasonal promotions and negotiate all terms. Manage and oversees all additional co-promotions.• Conceptualize and launch new audience development initiatives to attract and maintain audience.• Determine the effectiveness of FGO’s campaigns based on quantitative reporting, and implemented changes to positively impact sales while effectively minimizing costs.• Oversee all website development and provide marketing plans to produce and promote FGO through interactive and digital media.• Create and oversee annual sales revenues projections, working with the Director of Finance and the General Director.

Greater Los Angeles Area

• Create and execute a three year marketing and communications plan scaleable to budget requirements and internal and external growth• Direct all operational best practices in go-to-market strategy for Angels Vocal Art performances and services for 2019 season through all marketing mediums

Ojai, Ca

• Create marketing plan yielding 14% increase in single ticket sales and 9% increase in subscriptions, while decreasing acquisition costs• Identify market trends over complex year over year queries and establish budget goals• Responsible for content and management of social media channels including Twitter, Facebook, Instagram, website content, and maintenance under the direction of the COO• In charge of all marketing data analysis and reporting• Serves as primary copywriter for e-news and blogs• Develop database pulls and queries for marketing communications and analysis• Reconcile all box office finances and data with bookkeeper• Serve as operational point person for all ticketing aspects of the Ojai Music Festival and any special events• Manage all ticketing operations, including data entry and data analysis• Primary liason with the Ojai Chamber of Commerce

Long Beach, California, United States

• Direct and manage subscription model/new acquisition and renewal schedule, assigning tasks to staff• Manage internal and external communications schedule with key stakeholders• Facilitate annual marketing schedule and best practices with CEO and Board Members• Pull and provide analysis of all marketing data for annual reports and quarterly reviews

Long Beach, Ca

▪ Work with Executive Director, General and Artistic Director and Marketing Committee in setting and implementing annual and long-range strategic marketing plans.▪ Create and manage departmental budget and marketing plans that articulate focused and diverse efforts to meet or exceed earned revenue goals.▪ Develop, manage, and maintain organizational communication vehicles using traditional and innovative communication techniques, including, but not limited to, e-mail, social media, newsletters, website, brochures, rack cards, ads, performance programs, signage, posters, etc.▪ Manage and coordinate all graphic design, publicity, and photography/videography, and direct media exposure through press releases and focused proposals.▪ Build and sustain strategic marketing partnerships, sponsorships, and cross-promotions with community organizations and businesses.▪ Manage and train seasonal and volunteer Box Office staff and other front of house staff to ensure top-notch consistent data entry, positive customer service, and a sustainable, high-quality patron experience.▪ Ensure accurate financial and attendance reporting and reconciliation for single tickets, subscriptions, and group sales.▪ Produce detailed reports for the Marketing Committee and overview reports to the Board of Directors.▪ Represent the Long Beach Opera as an advocate and spokesperson at local events relevant to LBO’s marketing and audience development efforts.▪ Direct group ticket and program advertising sales.

Long Beach, Ca

▪ Coordinate and ensure the smooth operation of all customer facing interactions with Long Beach Opera including external functions, ticketing operation, and data management systems within the broad vision of LBO procedures and policies▪ Create and maintain an organization wide data management plan and provide insight into customer demographics, sales trends, and performance arrangements for ongoing marketing and development purposes while cultivating an innovative working environment that enables growth in new technology and marketing practices to ensure the organization’s vitality• Manage the Choice CRM software interactions with organizations and work with Choice representatives and their Product Management teams, service departments, and senior executives in incorporating new functionality for integration with Long Beach Opera’s business model• Work as part of Senior Management Team on short and long-term strategic issues while coordinating a scalable year round recruitment of front of house staff through hiring, training, and delegation of duties▪ Coordinate activities with the Facility Coordinator, Stage Manager, Technical Director and other appropriate staff both pre-production and post, facilitating inter-department communication to set benchmarks and ensure ongoing progress on all operational aspects of audience experience and engagement• Lead and develop initiatives to achieve goals defined in the organization’s strategic plan, and further develop long-range audience engagement goals and strategies by coordinating and assisting in the scheduling of marketing and branding initiatives with insights into customer demographics▪ Proactively anticipate future administrative, operational, and logistical issues with managerial foresight in event management, marketing, production, and development, while reactively remaining calm in moments of extreme stress, working through problems, creating opportunities, and adapting accordingly

Santa Barbara, California Area

• Communicate with Product Management, Marketing, and Development teams with insight into Customer demographics and offer recommendations on cross-functional team strategies • Engage in all Marketing Communications planning; aligning all programs with a go to market strategy for new products as well as adapting a cost of acquisition model consistent with current customer and distributor success rates • Implement design and marketing solutions within budget guidelines to create a captive audience of all current clients and distributors • Manage, execute, and partner on all email campaigns, including template designs, calls-to-action, triggers, and content used in email marketing process with client acquisition models and create campaign assets in marketing automation systems (emails, forms, landing pages, printed materials, etc) • Manage day to day operations of Customer Service, Sales, and Fulfillment Teams • Establish B2B reseller network for distribution of product portfolio for domestic and international markets while creating individual business model integration tools for each account • Implement tracking solutions to maximize sales in each B2B and distribution network • 100+ businesses added for distribution, promotion, and sale in one year • 30% increase in month to month sales revenue as a result of reseller program implementation • Designed and secured sales verticals accounting for 75% new client acquisition and 50% revenue. • Applicable Systems Software Managed: Madrivo OPM Affiliate Management and Advertising, Streaming Mail, Vocus PR Suite, SalesForce, Elemerce Amazon.com Management Solutions, Trust Pilot, Invoca Pay-Per-Call Sales strategies, analytics, and tracking

Greater Los Angeles Area

• Ensure 100% customer satisfaction in all aspects of client interaction with DNA Spectrum, including problem solving, trouble shooting, product sales, and distribution. • Develop and implement strategies in customer service through technical reports to upper management, diagnose product discrepancies in the dissemination of information, and provide feedback for better customer experience. • Oversee the technical writing, development, and implementation of the DNA Spectrum Customer Service Manual and Customer Service Survey for product development and CS strategies to improve client interaction and sales management within those relationships. • Manage all customer interactions from POS, fulfillment of order, and related inquires. Manage work flow of these interactions for optimum efficiency in Customer Relationship Management and provide technical support for web interfaced business model with clients. • Actively train, coach, and discipline internal and third party agents for product sales, support, and troubleshooting with e-commerce based business solutions in all client interactions. • Plan and manage expectations and interactions with CS agents, and enforce the policies, procedures, and best interests of DNA Spectrum. • Work independently to provide strong decision making capabilities in stressful client interactions and escalate, when necessary, to the proper Research and Development contacts for customer satisfaction and better client understanding of product. • Manage all elements of e-commerce including Authorize.net credit management, USPS postage and tracking systems. • Implement LiveHelpNow online chat system, RingCentral Call Center Solutions, and Davinci Virtual Call Center into customer Service and sales operations. • Oversee all product fulfillment for DNA Spectrum including item inventory and the purchase of all product requirements for distribution, shipping, and order resolution.

Long Beach

• Ensure the highest level of customer service & satisfaction across all client interactions with the Playhouse.• Convert curated Art Gallery into Wine Bar, decreasing COGS to Sales from 44% to 23% in 2 years• Manage B2B relationships with Southern Wine and Spirits, Young’s Market Company, and Henry Wine Group as well as independent wineries in LA County• Research and develop business sponsorships and advertising partnerships within Long Beach and the greater Los Angeles County.• Serve as Playhouse representative to the Convention and Visitors Bureau of Long Beach, The Long Beach Chamber of Commerce, and the Long Beach Arts Council.• Coordinate benefits and facility rentals with the Playhouse master calendar and provide necessary support to bring those events to fruition.• Supervise all Front of House operations and revenue including:House management staffing, training, and facility maintenance for best audience experience; Bar and concessions inventory, ordering, processing and staffing; Box office management: Staffing and operations, personnel policies, supervision of all databases for patrons, subscribers, members, donors, and volunteers, and report marketing and revenue/attendance tracking to Board of Directors and Managing Director.• Utilize with expert proficiency Vendini and Total Info ticketing software.• Volunteer coordinator: Staffing, planning, record keeping, cultivation and acknowledgement.