DESIGN & PROJECT MANAGEMENT:• Playing a key role in expanding product line with the company.• Assigning designers and resources to appropriate design projects.• Implementation and execution for the highest quality and meeting customer’s expectation.• In charge of the essential design specifications to ensure implementation with accuracy and consistency.• Establishing the project schedule, costing & budgeting, and motivating a team of creative designers.• Understanding of production specifications and installation to achieve best quality of final products.• As part of the sustainable development team with subsidiary company “reXtore”- to provides design solution and implementation in a more sustainable and circular way.• As a design lead, I also involved in marketing strategy and planning for in-house products new launches.ACHIEVEMENT:• Singapore Mice Awards - Best Exhibition Booth Design of The Year (Gprnt Booth @ Singapore Fintech Festival 2023)• Finalist - Singapore Mice Awards - Best Stand Builder (ESG Stage, Gprnt Booth, MioTech Booth @ Singapore Fintech Festival 2023)• Successfully launched ODF (One World Duty Free) flagship store at Singapore Flyer in 2022.• As part of the sustainable development team with subsidiary company, I have involved and successfully launched the sustainability and eco-friendly initiative “reXtore“ in October 2021.• A track record of delivered 190 activations in year 2019. BRANDS THAT I HAVE WORKED WITH:Glenmorangie, Moët & Chandon, Veuve Clicquot, Dom Pérignon, Hennessy, Godiva, Neuhaus, and more

• Helped brands and startups to go digital. • Engaged with brands and consumers digitally.• Project managed and developed products that delivered successful results• Collaborated with marketers productively in all stages prior to achieve project objective.• Project cost management, budgeted and controlled cost throughout the project life-cycle.• Planning & Outsourcing.• Developed inhouse product and content management system that helped our clients in their projects.Clients / Brands: Singapore Science Centre, Maybank, Singtel, New Startups.

• Art direction for large-scale auto-show car launch multimedia presentation and interactive websites & web campaign.• Created inspiring and challenging conceptual for clients that work in a truly integrated way, both online and offline (Website & Multimedia).• Responsible for the quality of design craft and end products.Client: General Motors Asia & Regional (Hummer, GMC, Saab, Chevrolet, Holden, just to name a few)

• Art directed and responsible for overall design aspect for the digital advertising campaign.• Conceptualized designs for web campaigns for new product launches and new project pitches.• Ensure design consistency for the campaign in both online and offline.• Worked closely with the creative directors to ensure high standards of project delivery.Client: Mastercard, UPS, Maybank

• In charge of UX and UI for website design & development.• Conceptualised website design and new user experience for banking products.• Produced high-quality web design and craft for design award submission.Client: SONY Asia, DBS, POSB, DBS Treasures Banking, KIA