Manage the day to day core insights/trends of our digital marketing programs to help guide the optimization efforts. Provide analysis and support on the marketing optimization testing such as landing page and ad copy/creative testing. Analytic support includes the coding of models in SQL and SAS/R Play a supporting role to a Senior/Lead Digital Analyst of customizing the optimization models on a client by client basis. Support internal data management teams to build reporting data mart Support clients and account management on testing strategies and measurement methodologies

Compiling in-depth reports from various sources including but not limited to DoubleClick, Google Analytics, social sites and TMP proprietary sitesCommunicating and addressing any data anomalies, data gaps, and issuesLeading QA and troubleshooting for creative, ad tags and floodlight tag issues

Work under the direction of the account managers.Coordinate project-related activities including requesting assets, managing development deadlines, and ensuring client satisfaction.Build the structure for production requirements.Monitor equipment allocation for all assigned programs.Create event profiles in Salesforce.com CRM and manage details for overall project.Assist in testing technology following development for quality assurance (ie. Survey flows, emails, websites).Understand and assist in the creation of clients’ weekly update reports and recap reports specifically through data analysis, highlighting program success and ensuring continued business with the clients.Send and manage customer satisfaction surveys.Manage photo support process for client programsAddress consumer and tech support concerns for client programs.Perform rotating technical support role once every 5-6 weeks, which requires answering client calls during technical support hours (including weekends).

Enhanced and sustained 8 acres of landscaping Created and executed new ideas for holiday lighting for the housePlanned and executed the design of holiday parties

Drafted and updated media advisories, press releases, newsletters, and articles Assisted PR Team in maintaining a resource centerUploaded photos for the Trilogy website and campus Google Places pagesAssisted with SEO efforts, adding meta-tags to Trilogy websiteAssisted with planned our quarterly resident Themed Dinners

Assisted in creating, making changes, and completing client adsCreated comprehensive understandings of client competitors through AdobeCreated Insertion Orders and assisted in reporting performance metricsAssisted in keeping clients budgets inline and up to date from month to month

Assisted in promotions operations for Navy Athletics and NCAA hosted tournamentsDistributed of promotional materials, including team posters and schedule cardsAssisted staff in creation of sports marketing plans, the implementation of the plans