Director Of E-commerce oversees all aspects of the STITCH D2C E-commerce platform. Over the past 5 years STITCH has been the hottest brand in golf.* Design, develop, engineer, and optimize stitchgolf.com (Includes UX, UI, 3rd party apps) * Manages Ad-spend / Website design + development * Strategize customer acquisition, cross channel segmentation, and LTV * Use various control groups and incrementally testing in digital strategy* Customize user experience with on site personalization/recommendations * Create and design promotions via scripts based on company objectives. * Manage Frontend / Backend SEO and content production (Check out our blog here: https://stitchgolf.com/blogs/a)* Manage attribution tracking across all marketing channelsStitch® was founded in 2012, and since inception, has aimed to produce the best quality, the greatest fit, along with the most functional products to supply our customers with the finest in the industry. Stitch® products have evolved over time from the original leather head cover – to now offering a variety of bags such as our lightweight golf bags and our unique Birdie Bag.After the company was acquired in 2016 the task was to replatform the online business from a wordpress frontend site to an advanced E-commerce platform that we could rapidly scale. At the time of the re-platform STITCH needed diversified paid acquisition channels that we could rely on. We added multiple digital marketing channels that acquire and retain new customers to fuel our growth.

FOWL is an outdoor gear and apparel company that was founded at East Carolina University in 2017. The company started out as a social media page/outdoor community where outdoorsman could share their photos and videos. We then started selling outdoor apparel focusing on hats, t-shirts and other outdoor gear primarily through our E-commerce website. In the first 2 years we were able to gain 15,000+ customers through growth hack marketing with $0 spend on paid marketing. After 2 years in business we wanted to create a product that would disrupt the outdoor industry. This new product was a multipurpose backpack. A unique design lets you use one bag as a cooler, work, or travel bag with specific inserts for each. Kickstarter campaign here : https://www.kickstarter.com/projects/1731960394/the-dukpak-the-perfect-bag-for-travel-adventure-an?ref=user_menuFOWL was where I first gained interest in E-commerce / digital marketing and was the foundation of everything I work on and continue to learn today at Stitch Golf. We are now licensing our product design*

The Putting Perfecter:As seen in GolfWRX, PGA Tour, and Golf Channel's Swing Clinic.The Putting Perfecter is the most unique training aid to come to the market in years. Proper set up at putting address leads to the proper stroke and The Putting Perfecter insures that you start with the perfect putting set-up. The Putting Perfecter’s unique design aids the player with the correct set-up with the right elbow (right handed golfers) and arm being under the left forearm at address. The connection to the body provided by The Putting Perfecter allows the golfer rock his or her shoulders like a pendulum without any hand or arm manipulation. Check out our website theputtingperfecter.comtheputtingperfecter.com

Bus Operator: obtains a Class B CDL, operates ECU fleet of commercial buses on a time schedule and drives for special events. Operational times run throughout various hours of the day and night to meet the needs of ECU students, faculty, and staff.