Head, Marketing Communications
Current1. Led Marketing Communications & Branding team from good to great, via consistent score for internal satisfaction survey.2. Responsible for strategic direction & workflow change management (Compliance, Customer Experience).3. Optimised Cost Per Click targets while exceeding Clickthrough Rates for Display and Facebook Ads.4. Owned Social Media channels (Facebook, Instagram, Youtube).5. Planned & executed Maybank’s first TVC for Cards’ Rewards Infinite Value.6. Successfully… Show more 1. Led Marketing Communications & Branding team from good to great, via consistent score for internal satisfaction survey.2. Responsible for strategic direction & workflow change management (Compliance, Customer Experience).3. Optimised Cost Per Click targets while exceeding Clickthrough Rates for Display and Facebook Ads.4. Owned Social Media channels (Facebook, Instagram, Youtube).5. Planned & executed Maybank’s first TVC for Cards’ Rewards Infinite Value.6. Successfully launched major projects like Rewards Infinite Value, Posh tr’eats, X'mas, Chinese New Year, IT Show, Mid-Autumn, Mobile Banking, etc.7. Optimum use of resources and budget management. Show less