Nicholas Abruzzo Email & Phone Number

Chicago, Il, Us

Thousand Oaks, Ca, Us

Helping design, orchestrate, test, and optimize Generative Artificial Intelligence (Gen AI) products to support Amgen's mission.

Dublin, Ireland, Ie

Dublin, Ireland, Ie

Led field experience and digital transformation strategies to drive efficiency and commercial excellence. Product management team’s portfolio includes Veeva CRM & Veeva Suggestions (delivering prioritized leads from multiple data sources through a custom-developed rules engine), plus Generative AI innovation pilots for medical affairs.Recognized with President's Club Award in 2022.

Phoenix, Arizona, Us

Providing digital strategy, marketing and product consulting services to healthcare, publishing, pharma/biotech, online education, ecommerce and gaming clients in the US and Europe. Recent engagements include:Shortest Track - an AI company, with a novel SaaS product that enables companies to source, share and syndicate intelligence. - Responsible for directing the product roadmap to delight users and make it easier to source and find intelligence solutions within the Shortest Track platform. - Directed brand strategy and marketing, to both differentiate and improve reach among high potential targets. Dossier Solutions – Norway-based, online education SAAS company serving clients in healthcare, aviation, & government.- Designed a comprehensive go-to-market product strategy.- Developed an analysis of the competitive landscape and identified key product differentiators for health systems and large physician practices.- Built a market segmentation and sizing analysis based on revenue potential.Rocket Education Group - Instructional design & online education digital agency- Designed a commercial and digital services strategy targeted at for-profit education companies and universities. - Architected a brand messaging and positioning strategy focused on a high-touch boutique approach coupled with best-in-class instructional design services to establish compelling market differentiation. Tribes - next-generation, augmented reality (AR) social media platform As Founder and Chief Product Officer, I created the product design and business plan for a mobile-based social media platform that would leverage augmented reality to foster real-world, face-to-face connections to help address the epidemic of loneliness, which effects half of US adults, and in particular Generation Z.

Chicago, Il, Us

Led a team responsible for designing, building, & managing digital products to support the AMA’s ambitious goals, while championing a next-generation user experience for physicians. My team also helped develop new digital product ideas to support the AMA's Mission & Vision. In addition, my team was the technology product owner for the AMA's digital assets. Responsibilities included vendor purchasing, management, & integration of the AMA’s enterprise content management system (Drupal), collaboration platform (Sharepoint), social media analytics (Sprinklr), email management (Selligent), website development, user experience (UX) design, digital analytics (Google Analytics) & A/B testing (Optimizely).Key Accomplishments:-Created & launched a microsite about the Affordable Care Act, which earned national recognition from Google as a top site, & a Golden Trumpet Award by the Publicity Club of Chicago. -Developed the foundational social strategy that earned AMA one of the highest online influence scores among associations and the entire health vertical; as a result, the AMA now has over 1 million followers.- Grew site traffic from 10 to 16M visits using SEO & omni-channel digital syndication techniques.- Improved site usability resulting in a quantified increase in physician satisfaction every year for five years.- Led a re-design of the corporate website, which earned a Platinum Award for Best Design & a Gold Award for Best Content from eHealth Strategy & Trends.-Increased email click thru rates of the corporate eNewsletter by 25%. -Implemented A/B testing, which increased the top online product page conversion rate by 65%.-Consolidated five different login solutions into one enterprise SSO app, which improved user experience & enabled the growth of registered email accounts by 175k users.-Established many firsts, including the first consumer mobile app (Weigh What Matters), SMS text marketing, online community boards, and Agile Project Management.

Research Triangle Park, Nc, Us

Recruited by Cerberus Capital Management as the principal executive responsible for helping brand leadership develop and execute global digital strategies, including websites, SEO, email campaigns, and online advertising. My position evolved to a product management role during tenure, which focused on executing interactive strategies directed at physicians to support Prolastin, the market-leading augmentation therapy designed to fight Alpha1-Antityrpisn Deficiency. Company sold to Grifols for $4BN. Key Accomplishments:-Managed the launch of five websites; two of which won awards for excellence by the Web Marketing Association and MarComAwards.-Implemented a comprehensive SEO strategy, which grew all site traffic by 300% in six months.- Orchestrated all eMarketing strategies and tactics including eDetailing, and email promotions; activities expanded brand reach by engaging over 20,000 physicians, generating over 1,000 new leads, improving likelihood to prescribe Prolastin from 30% to 50% and generated five million dollars in incremental revenue. - Helped develop the US pulmonary product strategic plan, and new brand architecture, which helped substantially differentiate and grow Prolastin market share. -Successfully led “Project Atlas”, a million-dollar initiative that coordinated a ten-member multi-disciplinary team that both identified and then implemented an enterprise Web content management system (RedDot) and taxonomy, web analytics software suite (Omniture) and SEO strategy for all Talecris websites.

Chicago, Illinois, Us

Reported to the CMO. Led a system-wide strategic planning process to chart out the evolution of RIC’s website, which required building consensus among board members and numerous constituencies. Successfully orchestrated a relaunch and numerous international online campaigns, which increased page views by 1000%. Created and published RIC’s first eNewsletter, which increased employee satisfaction by 5%.

Director, e-Care 2000 to 2002- Successfully led an organization-wide e-health strategy that increased organizational efficiencies and operating margins. - Responsibilities included determining website ROI metrics, guiding the lifecycle development of www.westsub.com (including site architecture, taxonomy, creative execution, content development, training, and testing), managing a budget of $120k, Web analytics & online marketing. -- Results:o West Suburban realized over $250k per year in cost savings, revenue generation from the Web site. On average, per month westsub.com brought in over 200 job applicants, generated 500 physician referrals, and provided users over 1,000 pages of health information. Compared to the first phase Web site, there were 400% more unique visitors and page views per month. o Westsub.com was recognized nationally and at the state level for excellence by eHealthcare Strategy & Trends (Platinum Award - Best Site Design, Gold Award – Best Interactive Site) and awarded a Pinnacle Award for Excellence by the Illinois Society for Healthcare Marketing & Public Relations.Manager, Strategic Planning & Marketing 1997 to 2000Responsible for all aspects of market research, utilizing a variety of software tools, databases and survey methods to support product promotion, network development and other initiatives for the organization. - Developed a business case to build a center for women's health; center created a robust and margin positive operation through multiple mergers and acquisitions.- Solely planned, developed, launched and maintained the West Sub’s first Web site. In the first year of operation the site received over 430k hits and recorded 5,400 searches on the physician directory. With search engine optimization techniques increased hits (+266%), page views (+168%), average user sessions (+ 232%) on the site in the first year. In this time, the site received a favorable review from About.com.

Chicago, Il, Us

Burbank, Ca, Us

Ma, Communication Management

Bachelor'S Degree, Communication And Media Studies