Nicholas Kratochvil Email & Phone Number

New York, New York, United States

Drives success with new initiatives: • Checkout exit intent recovered revenue programs via local market A|B testing ($1.2MM 2024 YTD)• Dynamic ticket pricing models (26% increase in net revenue post mid-May 2024 implementation)• Immersive experience add-on sales ($170K 2024 YTD vs $140K all of 2023)• Annual & seasonal membership modelsIterates on digital triumphs for past market launches to launch new onesContinuous optimization of our website and ticketing system with 12% user conversion rates on booking pages and 31% year on year revenue growthGrowing leadership in paid media strategy, affiliate partnerships & digital implementationExpertise that meets passion for the businessEnhances team efficiency with improved SOPs and automated reportingInspires team growth via quantifiable goal-settingNavigates past hurdles and embraces change to improve team dynamicsDevelops and implements messaging strategies informed by the RFM model and geo targeted audiences increasing performance by 129% YoY post spend.Leads digital buildouts for new retail stores and experience locationsEstablishes the ‘source of truth’, builds and presents dynamic business insight dashboards to senior leadershipDirected the integration of our user data with our CDP by prioritizing key API payload fields from various sources, earning technical and sales certificationsOrchestrates our transactional and marketing communications, prioritizing personalized messaging relevant to our customer behavior over traditional newsletter campaigns

New York, New York, United States

Manage and direct junior developers and graphic designers to assist me in creating beautiful, functional projects on schedule and under budget using Shopify, Webflow, and Squarespace.Design responsive websites, e-commerce platforms and apps, customizing CSS and Liquid for clients in the arts, fashion, education and wellness realms. Optimize UI/UX, identifying and resolving issues with existing builds to improve conversion and margin.Task graphic design, copy, production teams with asset requests on monday.com for all web projects.

Greater New York City Area

• Joined forces with costume designer Suttirat Larlarb to create custom neckties for Daniel Craig’s final appearance as James Bond in “No Time to Die”• Oversaw the production of hundreds of tie pre-orders for the James Bond fan communities nearly two years before the film’s release date.• Grew online sales by 35% and online conversion by 64% in my first year as director by optimizing site performance and strictly adhering to product release calendar.• Determined most actionable product styling methods and leading product images by running A/B tests and making data-based adjustments.• Tracked order production using Google Docs, comparing agreed garment construction time allotted with actual hours logged and managed efficiency.• Styled and shot editorial content and product photos, using Adobe Creative Cloud to correct color and retouch photos before uploading to Shopify and social.• Refreshed homepage and site categories with weekly product drops.• Scheduled and designed weekly Mailchimp campaigns, analyzing performance.• Identified high value accounts via custom Shopify reports and segmented listsaccordingly.

Greater New York City Area

• Merchandised editorial collections for eBay’s homepage and mobile app, across style, fashion, collectibles, tech and motors divisions.• Curated an auction of Pharrell Williams’ Vivienne Westwood Hat worn at the 2014 Grammy Awards alongside related memorabilia.• Collaborated with Sotheby’s for their 2017 Space Exploration auction.

Greater New York City Area

• Developed full menswear collections of knits, wovens, sweaters, denim, suiting, and outerwear and managed multiple deliveries per year.• Established an international wholesale presence within luxury boutiques and department stores while outselling all other designers within our New York multi-brand boutique.• Pivoted our merchandise assortment to expand our in-house collection to improve overall retail margin.• Hired, trained and promoted employees and interns on retail and design teams.• Illustrated over one hundred graphics for our in-house collection and as featured artistfor limited edition capsule collections.• Produced look books, photo shoots, marketing campaigns and brand collateral.• Prototyped e-commerce front end concepts for web development team.