- Orchestrated the revamp of iOS, Android, and web platform interfaces, introducing a system for weekly app updates, enhancing user engagement and satisfaction - Supervised the creation of provider-specific product strategies, achieving operational efficiencies like reduced visit length- Launched B2B2C partnerships within a tight 6-month timeline, resulting in a rapid scaling of weekly visits - Initiated and executed the new onboarding flows and backend workflows, harnessing AI capabilities. - Hired, coached, and led a cross-functional team spanning product, design, analytics, CRM, and engineering, to ensure roadmap execution aligned with team objectives.- Orchestrated collaboration among sales, marketing, engineering, customer support, and clinical operations teams to streamline product delivery. - Advocated for user needs across the organization, fostering a customer-centric approach, which led to faster delivery times, unified product strategy, and positive user reviews.

- Led the end-to-end product development process, from requirement gathering to test plan creation, while collaborating closely with the engineering team to launch the initial version of the iOS & Android app. - Developed roadmap for future versions of the app, aligning product features with the company's strategic goals and user needs, and ensuring a clear and well-defined path for future releases.- Mentored a team of Product Managers during a period of rapid growth focusing on improving customer retention and reactivation strategies, resulting in increased customer engagement and satisfaction.

- Evangelized mobile as a revenue generator across all levels of the organization to ensure it is at the forefront of company-wide strategy. - Lead mobile product team in defining and building the product vision, owning the product roadmap on native apps and responsive web for Univision, Univision Noticias, Uforia, Univision Deportes Fantasy game- Successful launches of key business and revenue features such as migration to hybrid apps, push notification strategy, upgraded video players, relaunched MVPD authentication, and analytics suites. - Continuously track and analyze audience via analytics tools such as Omniture, Google Analytics, Urban Airship, Fabric, and Buddybuild against industry benchmarks in order to ensure appropriate business decisions. - Deep understanding as well as demonstrated successful creation of complex and well-architected mobile applications.- Results-oriented with the pulse of digital user behavior and a user-first approach. - Engaged across the organization to define roadmaps that meet business and consumer needs while meeting critical deadlines and budget constraints.- Provide clear vision and scope documentation, use cases, workflows, wireframes, design requirements, product requirements, and other materials as needed to support UX design and development.

Oversaw product roadmap and execution for this live video social discovery platform

• Develop detailed product roadmaps for mobile channels and oversee full product life cycle, from initiation of product naming, branding, information design, graphic design, and user interface design through development, quality assurance, client acceptance, and launch.

• Defined, communicated, and execute the project vision and goals for mobile projects initiatives for WebMD, WebMD Baby, and WebMD Pain Coach for iPhone, iPad, Android, Kindle Fire and HTML5.

• Responsible for iPhone, iPad, Android, and Content Management System projects from conception to deployment, including project plans, budget tracking and reporting, accurate scoping, and estimating for the developed of native applications for Random House, Details Magazine, Brides Magazine, W Magazines, MTV, WWD, and other large brands.

• Gathered business requirements and priorities of projects from multiple stakeholders for the creation of functional requirements, wireframes, and user flow diagrams, bringing together stakeholder direction, web metrics, and user feedback

• Gathered business requirements for website initiatives and creation of technical documents and continuously reviewed new technologies and market analysis in order to discover future trends for potential partnerships and mashups.

• Coordination and implementation of new media communication tools for 7 million policyholders through the Internet: text messaging, mobile Internet, VoIP, customer feedback mechanisms, and blogs.