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I worked with startups to build out marketing programs and scale their business.

My focus was creating great experiences for consumers and customers across paid and organic social media.

- Developed programs to position Microsoft as a platform for makers, developers, and tinkerers to participate in Internet of Things. - Led top-of-the funnel integrated marketing campaigns to shape perception and build awareness around products, programs, and brand among students & startups. - Launched a program empowering over 60 evangelists across the country to manage relationships with industry influencers at peers at scale.

- Responsible for the ideation, design, and execution of an award-winning real-time social content program in the Microsoft Social Command Center. Partnered with brands that included Xbox, Windows, Office, Microsoft Store, and Surface. - Planned and executed integrated paid, owned, and earned content strategy to meet defined business goals across multiple brands.- Led the content and engagement function of a 30+ person community manager team in the Microsoft Customer Insight Center.- Provided oversight of large teams during big moments including product launches, events, and campaigns to ensure seamless digital integration.

As part of a nimble digital marketing team, I led an integrated digital program spanning SEO, PR, influencer marketing and social media to gain traction for emerging Microsoft technologies.

Started as Business Analyst and was promoted ahead of scheduled up to Sr. Strategy Consultant. Led teams of business analysts to plan and execute product marketing initiatives for executive level clients at Fortune 100 companies. Projects included:- Product positioning & messaging- Digital & social marketing strategy - Data-driven persona development - Customer segmentation modeling- Market research- Sales and marketing model building- Customer journey mapping - Playbook development- Market research and benchmarking

Worked with pre-school aged children and classrooms in underrepresented and low-income neighborhoods around Seattle to make sure they're prepared to succeed by kindergarten.