- Lead holistic go-to-market (GTM) process for publisher solutions across ad server and supply-side platform releases executing planning, cross-functional stakeholder alignment, positioning and value proposition development, sales trainings, and marketing activations to deliver cohesive GTM releases that drive product adoption and increased revenue. - Build relationships and partner deeply across core stakeholder teams such as Product & Engineering, Sales, Marketing & Communications, Business Planning, and Learning & Development. - Craft strategic, business-wide narratives leveraging inputs from internal data & metrics, SME input, and client feedback to successfully infuse the voice of the customer and unique selling proposition into product GTMs.- Produce comprehensive bill of materials including positioning frameworks, pitch decks, customer segmentation, blog posts, marketing copy, talking points (sales, leadership team, market reactive), FAQs, and client newsletters and release communications.- Uphold corporate and legal standards for all internal and external-facing communications, sales collateral, and launch materials to ensure product releases and market narratives are compliant.

Xandr, a Microsoft company, is a data-enabled technology platform powering a global marketplace for premium advertising. In June 2022, Microsoft acquired Xandr from AT&T.

- GTM launch lead for LiveIntent's native email inventory product

Lead product marketing initiatives for Supply-side products. Ensure sales and education collateral have unified messaging across internal and external materials. Specialize in defining customer segments, including their respective core and upsell product packages in order to build solution mapping frameworks. - Develop product positioning and solution-based narratives across teams to effectively convey product value to clients and their audiences.- Guide new products through alpha and beta stages while designing and executing go-to-market releases. - Create and manage the distribution of meaningful, product-driven content including training materials, case studies, presentations, activation guides, and blog posts. - Enable market-facing teams to communicate product value by transforming market research and customer success stories into educational resources. - Conduct competitive analyses on clients and their markets to inform product iteration and messaging. - Serve as liaison between Sales, Marketing, and Product teams in order to accelerate product adoption across key market segments while circulating feedback for continued innovation.

Conducted needs and gap analysis for a first-generation EdTech product at an angel-stage startup. Ran design sprints, created wireframes, defined user requirements, and wrote user stories for future-state product iteration.

Responsible for ensuring the success of the product portfolio by understanding customer needs, crafting messaging, determining positioning, and driving marketing campaigns.- Serve as the market expert for market trends, customer behaviors, and competitor products.- Participate in design sprints and product planning for digital and hybrid products.- Develop product message and positioning through research campaigns consisting of message testing, focus groups, surveys, and customer interviews. - Synthesize and analyze qualitative and quantitative data into actionable and understandable share-outs for key stakeholders.- Create and distribute bill of materials to ensure full understanding of product value proposition, capabilities, and selling techniques by the salesforce. - Script product demos and selling guides to communicate product benefits and support the selling process.- Educate the salesforce on the competition and develop targeted selling strategies.- Lead both remote and in-person product training for the salesforce.- Vigilantly track and analyze user subscription and adoption data to set targets and identify opportunities for growth.- Collaborate with Portfolio Management, Product, and Campaign teams to launch products and implement product enhancements.- Attend an average of five annual industry conferences to perform market development and increase the visibility of key products.

Collaborated with the Product Marketing, Field Marketing, Editorial, and Development teams on market strategy and product development projects while maintaining product consistency to internal and customer audiences.- Developed and executed marketing strategies to engage emerging markets.- Established a step-by-step process for market research, analysis, and product implementation.- Drove market development projects for first edition texts and technology.- Cultivated contacts for market feedback surveys, focus group events, and product reviews.- Created and maintained sales tracking documents for the market and individual products.- Provided monthly status updates on year-end goals for high-priority titles.- Assisted in the production and design of sales tools, brochures, websites, and other marketing collateral for key texts and technology.- Demonstrated product knowledge by connecting product function and message via accessible and appealing formats.- Developed product-to-outcome content mappings for existing and prospective accounts.- Upheld brand compliance for all marketing collateral and initiatives.- Wrote and edited marketing copy for new and existing products.- Provided training on internal systems to new team members.- Coordinated logistics for national conferences and sales meetings.- Fielded product requests and answered questions from customers, sales representatives, and internal team members.

Copyedited Instructor Resource files for multiple upcoming releases. - Improved grammar, syntax, and punctuation for all documents involved- Reformatted documents to meet business requirements - Verified appropriate page references for assessment-based tests - Identified and corrected errors and inconsistencies

Supported ongoing initiatives in support of a large workflow redesign effort, with an emphasis on using best practices and standards as defined by the Business Analysis and Project Management teams.

Aided ongoing projects within the editorial and marketing divisions of Social Sciences and the Arts, while becoming highly educated and involved with the processes and standards of content development.