Promoted to lead the marketing team for both the APAC and Japan regions.Spearheading marketing strategy and implementation across the APJ region, driving impactful campaigns and initiatives.Crafted a comprehensive marketing plan through meticulous analysis of historical performance and close collaboration with sales leadership to align with Go-To-Market strategies.Championing customer advocacy, public relations, digital campaigns, field events, conferences, webinars, partner marketing, and various other promotional activities to bolster brand presence and engagement.Accountable for generating robust pipelines and consistently achieving marketing revenue targets, ensuring sustained business growth and market leadership.

Leads strategy and execution for marketing across APAC. Developed marketing plan according to analysis of past results and coordination with sales leader on GTM plan. Drives customer advocacy, PR, digital campaigns, field events, conferences, webinars, partner marketing, and more. Responsible for pipeline generation and meeting marketing revenue targets.Kyriba provides cloud-based treasury and financial management solutions designed to optimize cashmanagement, risk management, payments, and working capital strategies. Going well beyond traditional treasury management systems, Kyriba’s Active Liquidity Network provides real-time cash transparency, a highly connected and secure financial ecosystem, and predictive financial intelligence, resulting inimproved enterprise value.

Nicholas hosts Before We Get There a podcast where he talks to entrepreneurs, business leaders, creatives, athletes, and more about their journeys. We dig into interesting people's stories and find out how they got to where they are, what keeps them pushing forward, and where they eventually want to get to. Hear what our journeys are like Before We Get There.

In charge of orchestrating and executing successful field marketing activities across the Asia region. Planning and executing conferences, webinars, campaigns, hands-on events, roundtables, and community gatherings. Drive pipeline growth and enhancing key account influence through targeted campaigns and customer engagement. Partner closely with sales, revenue, and solution teams to deliver exceptional results. Manages substantial budgets, spearheads customer advocacy initiatives, and contributes to senior leadership meetings. Consistently delivers impactful marketing strategies, evident from a 33% increase in marketing-generated pipeline and a 40% rise in opportunities within the first year of tenure.Dataiku is the platform for Everyday AI that allows companies to leverage one central solution to design, deploy, govern, and manage AI and analytics applications. Since its founding in 2013, the company has been the leader in democratizing data and empowering organization-wide collaboration. Today, more than 450 companies worldwide use Dataiku to integrate and streamline their use of data and AI, driving diverse use cases from fraud detection and customer churn prevention, to predictive maintenance and supply chain optimization.

I support the APAC sales team to meet revenue goals and collaborate with the global marketing team to execute regional campaigns and activities. My focus is on delivering quality leads through events, digital campaigns, inbound content, and partner engagement. I support our partner community with co-marketing activities, marketing enablement support, and joint GTM strategy. I also manage regional websites, drive APAC PR activity, and support Singapore office corporate communications.BitTitan® empowers IT service professionals to successfully deploy and manage cloud technologies through its family of software solutions. MigrationWiz® is the industry-leading SaaS solution for mailbox, document, public-folder, and Microsoft Teams migrations between a wide range of sources and destinations. Voleer® centralizes and automates IT tasks to optimize IT environments, enabling IT service professionals to effectively manage resources, security, data governance, and more. Perspectium® eliminates data and process silos with integration solutions for ServiceNow, automating data transfers for analytics, backup and restoration, migrations, archiving, and extending ServiceNow workflows to other vital applications or external service providers.

Voleer is a new product developed by BitTitan, in my first 5 months I was focused on building the marketing foundation for our commercial launch in July 2020. This included website revamp, content creation (blog, video, etc.), marketing automation program (Marketo), and more. During this time I also worked closely with key partners to execute co-marketing events and programs. Following the commercial release I led free trial and demand generation efforts with a focus on valuable content (whitepapers, ebooks, guide, etc.) and digital advertising. I was able to help the product consistently grow our user base MoM as well as expand our awareness through partnerships and PR. Voleer is an IT Toolbox that allows you to automate key tasks, generate reports on your license and usage data, monitor security, manage data governance, and much more. It's easy to use and doesn't require any coding, launch automations with a single click. Automations are executed in an isolated, secure computing environment set up in the cloud. Once the automation is complete, the environment is destroyed permanently. This allows Voleer to process sensitive data without the risk of compromise.

I led marketing for Ingram Micro's Cloud business in South-east Asia and Hong Kong. I worked closely with internal teams as well as vendors and customers on marketing campaigns, asset creation and branding. My key focuses were to provide ROI on vendor joint campaigns, enhance and enable partner marketing efforts, and promote Ingram Micro Cloud within our ecosystem. I managed all digital projects in SEA & Hong Kong for Ingram Micro Cloud including multiple websites, social media profiles, content marketing, campaigns, landing pages and product/vendor launches. As well as supporting digital activities across the full spectrum of product lines including hardware, UC, security, consumer, etc. I also led the organization, hosting, and logistics of two major events with a total of over 500 attendees from around the region, as well as numerous smaller scale events.Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivalled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead.

• Work with GTM leaders to develop strategic business plans to meet revenue goals• Deliver comprehensive marketing section of franchise kit and equivalent knowledge transfer• Build digital marketing assets from the ground up (website, social media (Weibo, Baidu, Wechat), etc.)• Support GTM leaders to strategize and execute reseller program including recruitment, enablement and support• Develop and provide marketing training to HNA team across marketing functions• Support the sales team through education on solution, development of collateral to enable sales during the sales cycle and other support as needed Sales enablement support for enterprise level highly complex opportunities• Development of content to support go-to-market and ongoing product management including blog posts, press releases, case studies, whitepapers, explainer videos and more• Market understanding and ongoing education of challenges and needs of retailers (including Marketplaces, Big Box Retailers, and Small Niche Retailers) and brands • Create and sell strategic marketing plans for vendors that align with their overall sales goals • Project manage all vendor marketing campaigns• Work closely with Product Management to determine go-to-market strategies for new product introductions• Achieve marketing KPIs by delivering a superior customer experience through advanced marketing strategies and provide quarterly reports on marketing KPIs

Ace:Daytons Communications is part of the AdPlanet Group, the largest independent agency group in Singapore. Ace:Daytons works with many clients in automotive, beauty, healthcare, retail and more. Started in 1987, Ace:Daytons grew from a recruitment agency to a full-stack branding and marketing solutions provider.Prepared detailed proposals for strategy and execution of social media and digital campaigns for brands across a wide variety of industries.Monitored, analyzed and reported website and social media analytics. Coordinated with creative team on conception and execution of digital campaigns and website development.Bridged vendors and clients and creative team, interpreted and communicated client objectives and briefs.Creation and presentation of proposals for digital and integrated campaigns including strategy, SEM estimates and digital engagement initiatives.Recommendation and implementation of SEO tactics on new and revamped websites.Researched keywords and directed content strategy, including content creation that led to first page rankings on 10 competitive search phrases for key client.

Tao-how is an e-commerce start-up focused on making expat's lives in China easier. Providing a wide range of concierge and lifestyle services, Tao-how helps customers to complete tasks like home-repair, online shopping, flower delivery and more all while they sit in the comfort of their own home.Creative and technical direction of all social media channels. Increased Facebook likes by over 2000% in 3 months.Developed and managed all PPC advertising, monitored all metrics and improved cost-per-action to less than 25 cents. Booked, coordinated, and executed events and presentations. Evaluated and participated in charity sponsorships that supported the local community as well as promoted our business to new customers. Revamped and wrote e-newsletters, increasing the open-rate by 10%. Increased website traffic by 20% in three months by launching blog. Created content strategy, wrote posts, designed layout and coordinated with other content contributors. Engaged customers and developed the community through social media and website content. Increased customer acquisition rate by over 200% through targeting advertising and increased social media exposure and activity.