• Launched two market intelligence tools - an enterprise solution for in-depth brand tracking and social listening and a freemium tool for trend discovery meant for small agencies and solopreneurs.• Developed and managed execution of AI product strategy and roadmap for features such as sentiment analysis, cross-channel trend comparisons, and competitive set analytics.• Managed successful beta programs by collaborating with external stakeholders to prioritize feature development based on market demand.• Owned the user experience (UX) and user interface (UI) design for all products, providing a seamless and intuitive onboarding and product experience.• Secured and serviced high-profile clients as acting sales engineer and account manager, including leading market research firms and large CPG companies, generating initial revenue, and establishing market credibility.• Provided strategic marketing counsel leveraging search, social, and e-commerce trends to deliver actionable consumer insights to clients.• Built a thriving content channel by authoring and editing weekly consumer trend newsletters as well as project-specific insights digests for all clientele.Surge enables large brands, marketing agencies, and market research firms to surface consumer insights at scale using the internet as a database. We turn internet trends into market intelligence - figuring out what’s trending, in real-time, for virtually anything across the web. We’ve combined market research, social listening, and competitive intelligence into one real-time system allowing users to research trends, content, influencers, keywords, campaigns, brands, and products across search, shopping, and social channels.Clients include Fortune 1000 CPG manufacturers, top 50 market research firms, niche creative agencies, and solopreneurs throughout the U.S.

• Functioned as primary consultant and project manager on all marketing strategy, social media management, advertising, photography, and training engagements.• Led social media strategy and execution for multi-brand Consumer Packaged Goods portfolio, exceeding $1 billion in annual revenue.• Headed business development and internal operations, driving a personal monthly recurring revenue of $10,000 - $15,000 in addition to other duties.• Oversaw third-party agency relationships for multiple clients and one-off consumer product launches.• Developed and executed go-to-market social strategy for the rerelease of an iconic multicultural personal care brand leading to an acquisition by Unilever.I founded WSM to provide social media marketing services and consulting to SMBs. I was the primary consultant on all marketing strategy, content creation, social media management, social advertising, marketing analytics, and training agreements. As managing partner, I was also responsible for operations, business development, and client relations.Clients included CHI, BioSilk, MCJW Beauty Culture, Esquire Grooming, Vitabrid, Inna Organic, Bellasonic, Just Beauty CBD, Free Agent Skincare, Ikaria Beauty, Kintsugi Hair, Kalaia Skin Care, Nourishe, Civant Skin Care, Vivienne Sabó Paris, Ambreesh Cosmetics, BESOMA Beauty, Elina Organics, Vita Liberata, The A Method, Osmosis Beauty, Liz Belford Cosmetics, Mox Skincare, Headzone Lighting, White Sands, N:P Beautiful, and VIBE Cosmetics.

• Developed a custom-built influencer marketing management platform, bringing one of the first product-for-post services designed specifically for emerging and independent brands to market.• Functioned as the primary consultant and project manager on 135+ influencer campaigns.• Expanded network to over 900 hand-vetted and highly engaged social media influencers.• Developed and executed marketing strategies for a diverse client base, encompassing established brands sold at major retailers including Sephora, Ulta Beauty, and Target, as well as innovative startups selling direct-to-consumer through Amazon and independently owned e-commerce channels.Shopping Beautifully was founded as the influencer marketing arm of Watch Social Media. I brought it to market as one of the first product-for-post services designed specifically for emerging and independent brands. I was the primary consultant on over 135 campaigns while overseeing operations, business development, client relations, and community management.Clients included CHI, BioSilk, MCJW Beauty Culture, Esquire Grooming, Vitabrid, Inna Organic, Bellasonic, Just Beauty CBD, Free Agent Skincare, Ikaria Beauty, Kintsugi Hair, Kalaia Skin Care, Nourishe, Civant Skin Care, Vivienne Sabó Paris, Ambreesh Cosmetics, BESOMA Beauty, Elina Organics, Vita Liberata, The A Method, Osmosis Beauty, Liz Belford Cosmetics, Mox Skincare, Headzone Lighting, White Sands, N:P Beautiful, and VIBE Cosmetics.

I wrote "Hoppy Times & Mixed Moments," a Chicagoland craft beer and cocktail blog. Unfortunately, ChicagoNow was sunset by the Chicago Tribune in 2017. Over the years, I worked with hundreds of restaurants, breweries, brew pubs, and businesses adjacent to the industry such as tour guides, apparel, and glassware manufacturers.

• Oversaw operations and account management for the North American client base.• Designed and implemented internal processes to accommodate 600% client growth, while supporting a two-fold expansion of the sales team in less than a year.• Supervised, trained, and mentored a team of remote account coordinators.• Assisted lead strategist with email marketing strategy and copywriting for clientele in the digital marketing, advertising, creative services, and consulting industries.• Functioned as CRM administrator (Salesforce.com), email marketing manager (iContact), and website administrator (WordPress).Clients included professional services firms in the consulting, marketing, technology, and creative services spaces.

• Maintained strategic channel relationships with all SMB Salesforce.com reps in North America• Managed elaborate, multi-party, multi-phased SFDC implementation process start to finish• Positioned Sonoma as the “go-to” firm for complex CRM implementations and mobility projects

As a Senior Account Manager• Built and supported merchant engagement with the Belly platform• Troubleshot merchant and card holder issues• Maximized monetization of existing accounts through upselling and deepselling initiativesAs a Community Manager• Acted as the "Face of Belly" at merchant locations and community events • Built and supported merchant and card holder engagement with the Belly platform• Troubleshot merchant and card holder issues• Upsold and deepsold existing accounts based on client needsClients included 100+ small businesses throughout the midwest as well as full responsibility for field management of Belly's top enterprise account, 7-Eleven.

As an Account Executive• Aggressively prospected and cold called into three sales territories throughout the country • Utilized solution selling techniques to book meetings and work with outside sales reps to close business• Built relationships with prospects by sharing best practices, communicating value and highlighting ROIAs an SMB Account Executive• Maintained and expanded a $150k+ ARR book of Small to Medium Business accounts• Developed three sales regions through the tactical execution of territory management plans• Acted as a key sales & marketing consultant for each and every clientAs a Sales Trainer• Coordinated and ran a 10-14 week new hire training process for Inside, SMB and Outside Sales Reps• Worked with sales management to coach struggling reps and identified areas requiring additional training• Implemented new training sessions and curricula at monthly and quarterly sales meetingsClients included over 90 of the top 100 independent insurance brokers in the United States as well as thousands of smaller independent agencies in all 50 states.