• Engaged with a diverse range of clients from SMEs to not-for-profit organisations. Consulted on user experience, user interface and web design. Produced designs, assets, and sites.• Researched emerging technologies and UI/web design patterns and recommended ways to introduce these into products where appropriate.• Designed multiple scenario wireframes, customer journeys, flows, sketches and high fidelity digital design assets for an Apple iOS and Android mobile banking app for a leading mobile operator (Orange). Utilised Sketch, Illustrator, InVision and Keynote.• Conducted user and competitor research, produced wireframes and mock-ups before creating a responsive branded site for a music-driven occupational therapy company, using WordPress theme design and WordPress architecture. Included CMS, embedded video/audio, responsive video background, sliders and intuitive call to actions to promote user uptake.• Provided UI/UX consultancy and web design for a high-tech photography company. Undertook user and competitor research, created multiple journeys, flows, sitemaps, wireframes and mock-ups. Produced responsive CMS brochure sites, microsites and landing pages with quicker iterative design.• Designed bespoke responsive websites, included UX research, UX diagrams, branding, prototypes, mock-ups and testing for a business consultancy. Included branded CMS, video and multimedia integration and animation.• Applied UX design, including user research, user personae, journeys, wireframes and mock-ups and UI design to create multiple fully responsive bespoke fully functional branded user interfaces and frontend templates designed to integrate with a backend SAAS to deliver an online candidate questionnaire system. Video and multimedia integration.• Designed multimedia enhancements (video, animation) and UI enhancements plus responsive and mobile versions for various. • UX/UI design and development for mini app to automatically sync user data to CRM via exposed API.

• Worked with a range of clients creating successful holistic online marketing strategies that included SEO, PPC, campaign research, configuration, content marketing, copywriting, reporting and analytics. • Implementation of the above plus multimedia asset design and development.• Provided user requirements analysis, documented requirements and translated into effective solutions.• Helped clients recover from Google penalties and increased conversions substantially.

• Designed and developed high-end branded e-commerce websites for the retail group. Used custom designed CMS, Photoshop, Dreamweaver, XHTML, CSS, JavaScript and jQuery, designing to ensure compliance to accessibility (W3C) standards.• Created mock-ups, wireframes, sitemaps and flows.• Produced promotional banners and marketing digital assets.

• Partnered with an IT start-up. Provided UI/UX design, web design and consultancy for a range of SME businesses. Outputs included UX deliverables, digital assets and functioning sites.• Maintained excellent relationships with clients at all levels to facilitate quality work, effectiveness and efficiency. Led small team.• Designed and led frontend development of a business job comparison site for a major business to business service (Reed Business). Included UX prototypes, models, flows, wireframes and functioning site.• Reviewed deliverables to ensure schedules were maintained, while meeting quality standards, endorsing changes to plans where applicable.

• Created UX and UI designs for branded scheduled flights international airline website. • Produced high level designs, interface design, usability/accessibility and integrated with CMS systems and middleware scripts.• Created functionality design, sitemaps as well as wire-frames, mock-up designs and test scripts for a leading e-commerce site.

• Successfully built, tested and implemented a £200m government education web site for the department for Education- DFES SchoolsWeb project that was used by 30,000 teachers.• Ensured designs met W3C standards. Used HTML, XHTML, CSS, Dreamweaver, Fireworks, and Mediasurface CMS.