Promoted to director of marketing to use my analytical approach and project management know-how to drive top-line revenue growth and save operational expenses via efficiency gains. MARKETING - Developed marketing strategy. Executed digital marketing campaigns (email, advertising, eCommerce, industry platforms). Customer Acquisistion / digital lead creation. Creation of performance analytics / KPI dashboards. Mid six-figure budget (campaigns, advertising, vendors, etc).REVENUE OPERATIONS - Identification, quantification and execution of major projects to save operational costs and increasing top line revenue. Streamlined & personalized sales/marketing efforts. Cross functional leadership work with Sales & Customer Service.Full CRM implementation with business critical functions (Marketing, Sales, and Customer Service) where none existed previously. Oversight of HubSpot CRM data & governance. Management technology stack.ECOMMERCE - Website Optimizion (CRO, usablity, A/B Testing). Full management of eCommerce / marketing team, vendors, and projects. Project managment implementation of mid 6 figure website. RESULTS-->7-figure increase in top line revenue via improved conversion rates from various marketing & RevOps projects.-->6-figure decrease in operational costs via efficiency gains from implementation of various revenue optimization projects.-->Routinely delivered 6-figure projects on time and on-budget-->Negotiated 6 figure cost reductions and many 5 figure annual cost reductions while inflation increased many costs by 25%+.

Hired to reboot the company’s marketing department, review existing marketing efforts and affect digital transformation.After conducting customer research and creating marketing strategy, we rebranded, overhauled physical catalog for ease of use for distributor sales, and established an Agile Scrum marketing workflow for day-to-day management of team. Creation of KPIs & reports to measure marketing effectiveness.

Brought in to overhaul acquisition marketing department. Established marketing metrics and dashboard. Redesigned & optimized primary website & landing pages for conversions. Worked with sales department to implement sales automation processes within HubSpot CRM to handle increased number of leads. Revamped Google Adwords campaigns. RESULTS→ 142% Increase in Website Conversion rate (to ~2.4%)→ 342% Increase in Leads → 72% Decline in Google Adwords PPC CPL

Assisted clients increasing top line revenue & save operational costs by optimizing their digital marketing communications, digital experiences and ensuring they had the operational workflows and tools in place to facilitate business growth.

Economics Decoded summarizes and simplifies complex economic topics via animated videos. Marketing responsibilities included influencer marketing (finding, negotiating, securing), email list marketing, and social media marketing (Reddit, Facebook, Twitter). Content production responsibilities included content strategy, video production, copywriting and copy editing, and search engine optimization (SEO).RESULTS→ Grew YouTube channel from 0 to 1k subscribers in just 5 videos.→ Videos retain viewers for 50% – 60% / 5-6 minutes average watch time (very high for YouTube).→ Secured influencer marketing for 45% of videos.→ Grew email list to 50% open rate and 45% CTR.→ Videos generated a CTR of 2.6% for product clicks.→ 9.7% sales conversion rate.

GoldSilver.com is one of the largest international Gold & Silver Bullion Dealerships in the World. Responsibility for all GoldSilver.com web properties and staff. Led and coordinated multiple teams (content creation, research, website development, & UX) to achieve our website and business goals. DIGITAL MARKETING - Led the content strategy and production of new SEO content. Landing page optimization and A/B testing. Email list and drip campaign marketing. Leveraged multimedia assets (video and graphics) for additional inbound links & leads. PROJECT MANAGEMENT - Implemented Agile Scrum workflow where no workflow had existed before. Setup Atlassian JIRA for issue tracking and sprint planning and procured training for the team in agile methodology.UX / PRODUCT OWNER - Led the UX team on finding and making the biggest ROI UX improvements. Worked closely with sales & customer service to create the best online experience possible.RESULTS:→ 50% Increase in SEO traffic→ Grew email list by 20k subscribers (28% list growth) → 230% improvement in user satisfaction (NPS)→ 30% Decrease in eCommerce checkout abandonment→ Successful Implementation of Agile Scrum workflow. The team was able to continuously deliver business value every 2 weeks and collaborate effectively.

Managed WealthCycles.com, a GoldSilver.com intrapreneurial venture, providing financial commentary and research for investors. Responsible for managing marketing (email, social, SEO), website developers & designers, and customer service.Improved website conversion rate by designing, prototyping, A/B Testing, and iterating new designs. Grew organic seo traffic via on-page optimizations and link building campaigns. Copy writing and implementation of drip email campaign for increased customer LTV and free trial conversion. Ran customer development interviews.RESULTS→ Exceeded revenue goals by 200%.→ Grew inbound traffic from social and search engines to 5.5k per month.→ 65% Increase in trial conversion rate from drip email campaign.→ 45% Time savings for customer service rework of FAQ.→ 35% Increase in time on site

Managed multiple projects, often in parallel, from formulation to delivery. Identified project goals / objectives, gathered requirements, scoped, managed and controlled work and ensured the final deliverables were accepted. Created and led multiple cross-functional internal teams as needed and managed vendors.RESULTS→ Synchronized online ordering system with company QuickBooks.→ Translated company DVD into five languages.→ Created and implemented email customer survey tool resulting in 10% increase in Revenue.→ Increased profitability by analyzing volume discount structure.→ Set up analytics system to track Key Performance Indicators.→ Managed company affiliate marketing program