Provided strategic oversight and advice in areas of artistic vision, arts management, business development, HR, governance, marketing and brand development, fundraising and future planning. Led the company to secure National Portfolio Organisation (NPO) status for the first time in its 30-year history in 2023.

Led the Arts Marketing aspects of the MA Arts Management and MA Classical Music Business courses, as well as tutorial work and marking of assessments.

Led award-winning digital member communications to all four nations of the UK during the height of the COVID-19 pandemic.Developed a company-wide Digital Transformation Strategy.Developed strategies and implemented change around Content Marketing, Social Media and Member Engagement.Led all digital marketing and both online and offline design.Oversaw all digital communications across business development and external affairs functions.Developed resources, and wrote features, blogs, regular columns for industry press, advice pages, press releases and marketing copy.Led the marketing for all digital events.Performed competitor analysis and fed into the development of products.Led a partnership between the ISM Trust and record label NMC Recordings

Led the communications, marketing and brand management of the National Opera Studio.Created and implemented a comprehensive communications strategy.Cultivated brand ambassadors, both internally and externally.Project managed and delivered a full re-brand and new website development.Directed the National Opera Studio's digital output, advertising and SEM. Increasing reach and engagement in 167 countries.Lectured and led workshops in personal branding, privacy, online reputation management, good social media practice and media skills to Young Artists and Short Course Participants.

Artistic Director of Lunchtime Concert SeriesResponsible for the marketing management of over 400 concerts each year.Creator and Director St Martin's Embassy and Cultural Institute SeriesProject Management for St Martin's Chamber Music CompetitionSales Management of Rehearsal Room Hire and External Box Office Services