Nick Gaudio Email & Phone Number

Friday Harbor, Wa, Us

San Francisco , California, Us

I built strategies underpinning growth, profitability, and client retention across a portfolio of 40 B2B, B2C, Series A, pre-IPO, and PE firms. I also served as the client partner for a subset of 16 accounts. With a focus on value creation, I worked cross-functionally to infuse structure, governance, and tools while coaching my team.◉ When I joined the company, there was no formal function for client strategy and customer success. I created and implemented standard processes, metrics, and documentation that drove measurable double-digit gains in account profitability, customer satisfaction, team competencies, and collaboration.◉ I partnered with sales and marketing to establish an ideal customer profile model, sales motions, and discovery qualification playbooks to power account-based marketing, networking, and sales efficiency. The average contract size increased 70% through enhanced targeting of high lifetime-value clients, and the upsell rate grew 15%.◉ As a path to understanding client decisions, I enacted data gathering on escalations, early opt-outs, and non-renewals and analyzed factors impacting client sentiment. I then built a strategy and a new monthly account lifecycle with timing for key activities. Results:• 70% lower early opt-out• 35% higher company retention/renewals• 53% greater owned account renewals• 36% boost in CSAT score• 17% rise in NPS score◉ Transforming the organizational approach to emphasize client-centricity, I prioritized client portfolio health. I collaborated to deliver a single source of truth on portfolio health data and an automated dashboard to inform discussions in quarterly company meetings.◉ To empower client-facing team members in conveying data and insights to client executives, I designed a training strategy focused on developing storytelling skills, such as psychological priming, communication standards, storyboarding, and executive reporting/QBRs. The average contract size grew 15%.

Austin, Texas, Us

I powered client success across a multi-million dollar, cross-vertical portfolio of high-growth, mid-market, and enterprise B2B and B2C clients. I led digital transformation strategies, backed by Martech, Fintech, ERPs, CRMs, AI, and ML SaaS, as well as revenue operations strategies to optimize client lifetime value, customer acquisition costs, and lead-to-sale velocity.◉ I embedded a sense of ownership and standardization, boosting engagement profitability, client ROI, and the average incremental contract commitment per account. I collaborated to establish a committee of functional experts and served as the committee chair and key client partner in building an engagement playbook, which was iterated and scaled across existing client engagements.◉ In partnership with the CSO and Head of Innovation, I formed a penetration strategy for a large PE firm of 2 existing accounts, generating 3 net new B2B accounts and multi-million-dollar pipeline growth. The strategy encompassed thought leadership content and relevant seminars, presented by invitation.◉ To introduce formal mechanisms for gaining new business from existing clients and building client strategies backed by data insights, I shaped a client lifecycle model, informed by assessment outputs. I also created accompanying playbooks and educational curriculum for client teams. Pipeline accuracy improved 400%.◉ Adding millions in revenue in a year, I worked with client executives and senior operational leaders to analyze sales and marketing issues, identify actionable insights, and produce top-line growth strategies.◉ I steered strategic planning with cross-functional consulting teams, raising the percentage of timely, within budget project deliverables 33%.

New York, New York, Us

In a role steering both strategic internal and external initiatives, I helmed business plans, industry innovation, client digital transformation strategies, and data solutions.◉ I was named a Finalist for Strategist of Year in the 2022 Campaign US Agency of the Year Awards for devising a crawl-walk-run data strategy for sales and sales enablement teams, driving custom analytics projects for internal and client use, and leading business planning.◉ Engaging both client and internal teams to collaborate on identifying high-impact initiatives, I defined a strategic planning process for proposing projects for prioritization by the key stakeholders into roadmaps. In addition to aligning clients and internal teams, the approach elevated the sales close rate 43%, finance forecast accuracy 60%, and client satisfaction 19%.◉ I collaborated to develop a turn-key media planning solution, leveraging a statistical model for regression analysis. Since clients better understood the direction, goals, and timeline for their investments, the approach drove a 500% spike in the average client spend while delivering a 30% boost in campaign performance.◉ Contributing to a 25%, 1-year rise in overall revenue for accounts, I spearheaded strategic digital transformation strategies for high-profile clients.◉ Devising industry solutions after Google announced they would eliminate the use of cookies, I strategized the use of contextual targeting, performance metrics, and analysis to improve the customer experience. I won the global Context Award in Oracle’s Markie Awards.◉ I formed a committee that enhanced the employee experience at companywide events through extracurricular activities, and I personally taught a Hip Hop fitness class.

New York, New York, Us

I structured and directed a new Account Management department of 24 teams, producing 60% of company revenue, and managed 12 direct reports. I also led goal-setting and revenue forecasting.◉ I recruited and developed a global customer success team, which raised customer retention 29%, satisfaction 35%, and product adoption 18% across diverse markets through strategic process improvements and targeted engagement initiatives.◉ By redesigning the client experience model through data-driven strategies and improved onboarding, I accelerated the customer ramp-up time 33% and grew product adoption 40% in key market segments.◉ On the company blog, I authored multiple articles, including “Secrets to a Great Digital Campaign Strategy.”

New York, New York, Us

Leading data-driven account strategies, I partnered with the client C-suite and generated data insights for use in transforming client results.◉ Multiplying client investments 22%, I shaped and launched a consultative auditing process and QBR template, the “Enhanced Insights Program.”◉ I fueled mid-six-figure revenue growth in a year by enacting advanced predictive analytics across multiple projects to strengthen strategic decisions.

New York, New York, Us

Spearheading high-impact client strategies, I developed thought leadership and client-facing materials, such as whitepapers, blogs, strategy roadmaps, and custom solutions.◉ My efforts grew revenue from existing relationships, exceeding goals every quarter across the Western region.

London , Co

I created innovative strategies and solutions for 30 Fortune 100 accounts.◉ I raised conversion rates 19% by generating consumer behavior insights to inform campaign enhancements.◉ By rolling out dashboards and ROI assessments, I intensified client engagement and increased project renewals 28%.◉ Tripling the client referral rate, I cultivated and managed relationships with over 50 advertisers, publishers, and agencies.

Boston, Massachusetts, Us

I led analytics-powered strategies.◉ To optimize campaign targeting strategies, I created a predictive model that connected on-site interactions to purchase likelihood, fueling an incremental 68% increase in low-funnel conversion.◉ Playing a key role in 11% market share growth, I conducted a comprehensive market landscape analysis to uncover growth opportunities.◉ I improved campaign performance 23% for retail initiatives by directing comprehensive testing strategies.