We’ve helped Invisalign grow over 40% YoY across Europe including pioneering and running the #smilesquad influencer programme and a social media programme that is the #2 driver of leads in the business. We have driven huge increases in leads for Alfa Romeo, reversed sales decline and delivered record-breaking growth for Wiltshire Farm Foods and have helped Boehringer Ingelheim to become future-ready and cut through in a generic space. We work strategically for Alliance Pharmaceuticals across International markets for their Global Star Brands and with key UK brands to create compelling brand strategies, communications platforms, creative big ideas and NPD innovations to unlock commercial potential.Team Eleven was founded from a desire to combine the strongest client relationships with long-term strategic impact on a client’s business. A lean, core team guide and manage the business and we partner with a trusted, proven, global pool of creative, technology and production talent that we call our Squad to make it happenRated 9/10 in the Drum Recommends. Awards:2020 Winner - Best Use of PRWe won for our work with Align Technology and Positive Communications for the 'Best Use of PR' category at the Dental Industry's Oscars.2019 - Best use of Social MediaWe were highly commended for our work with Align Technology for the 'Best Use of Social Media' category at the Dental Industry's Oscars.6 time finalist in the Drum Recommends awards in Brand Strategy, Advertising, Social Media, eCRM and client service categories.

Lifestyle/fashionStrategic and creative idea for global GEOX Nebula campaign to take the brand from a staid position to a fashion-leaning brand to appeal to a new audience. Post pitch, I left and set up Team Eleven.Automotive
Alfa Romeo. Maintaining highest brand awareness of previous 6 years despite declining media spend. Strategic lead for Alfa Romeo UK adaptation and origination of consumer and Fleet comms across 4C, Giulietta, MiTo - TV, cinema, TV sponsorship, print, radio, digital. Innovations include Google Hangout at Goodwood festival of Speed and Augmented Reality press ad for Winter campaign. Strategic consultancy to re-launch Alfa Romeo brand and new Giulia with Armando Testa, European lead agency for Alfa Romeo, across Europe and key global territories. Re-launched Chrysler in the UK with a new brand strategy, including creative co-creation of ATL campaign. CRM and digital strategy for Jeep and Fiat including launch of Grand Cherokee, Cherokee and 500X. Jeep Renegade launch strategy for UK including brand manifesto.Medical / HealthDeveloped European brand and creative strategy for first consumer campaign for Align Technology’s Invisalign teeth straightening product, delivering significant +20% growth YoY. Won and developed the pan European social media strategy and operations, delivering significant business leads.Pitched and won the Optegra Eye Health integrated account with new strategic direction, new integrated creative across TV, press, digital delivering x2 impact in Q1 of launch. Charity Raised over £2m and reached over 18m people for MacMillan Cancer Research with the Tree of Light in Covent Garden and social through experiential partners, Avantgarde. FMCG London Pride integrated campaign featuring James May using TV, print, Facebook, retail promotions. Developed Fuller’s digital and social strategy including community management.AwardsWon Communique Award for best integrated digital marketing for Invisalign in 2014.

FMCGMaintaining WKD as the #1 RTD brand in a declining and challenging market through digital innovation, branded entertainment and social engagement. Represented WKD at the Government Alcohol Enquiry, direct input to the latest version of The Portman Group digital.EntertainmentInnovative online advertising for the biggest entertainment launch of all time, Modern Warfare 2 and all European gaming titles for Activision including Guitar Hero World Record project which had the most number of simultaneous GH players across Europe.Developed SingStar website and MAG digital launch for Sony PlayStation and being one of the first brands to use Facebook Connect.AutomotiveGlobal digital PR and social media launch of the McLaren Automotive MP4-12C.RetailUX-centred re-design of diy.com with a major focus on those who want DIY inspiration. Social media roadmap and real-time analytics implementation.

FMCGDigital evangelist for key global Unilever brands developing digital strategy and innovations.Key projects:Vaseline global website roll-out, Hellmann’s European website experience, Dove CSR strategy, Comfort Pure UK digital advertising.

IndustrialBusiness and strategic responsibility for Shell.com from pitch to strategic digital Agency of Record for Shell globally encompassing a total re-design and rearchitecture of Shell.com over a two-year duration. Helped Shell develop a roadmap to become more open (overcoming huge trust barrier) using social web technologies.Involved managing a complex, global stakeholder relationship within the client business and mobilising internal resources in London and Amsterdam offices in order develop and deliver the strategic vision. P&L responsibility for $3m portfolio.FMCGDigital website and innovation projects for Samsung.PharmaDigital strategy and communications for GSK’s Niquitin CQ to help people quit smoking. Global digital strategy and CRM for Panadol.

Large Car lead for Ford of Europe. Responsible for successfully launching new S-MAX and Galaxy across 21 European markets. Involved developing vehicle & communications positioning and consumer insights in conjunction with wider Blue Team cross-agency group (Ogilvy, Mindshare, Imagination), specific BTL launch plans and consumer understanding.Motivating and aligning the Wunderman network to the project and ensuring the integrated creative deliverable was compelling across the markets to achieve the desired metrics. Managed small direct team and wider European network team.

AutomotiveCentral role in strategic development and execution of phase one of Nissan’s pan-European digital strategy aimed at shifting expectations of the brand. Acting as strategic lead, ensured that the market situation of Nissan GB was incorporated into the European team’s plans.Successfully pitched for the Nissan Europe B2B Internet project.Part of the development of the Nissan GB CRM strategy, tactical campaigns and product launches for retail and fleet markets.Nissan business grew four-fold in fee revenue whilst working on the account.FMCGProved that relationship marketing can make a valuable and measurable contributionto Diageo’s Smirnoff Vodka brand through driving brand affinity and increasing consumption.Developed CRM strategy and execution for Three Barrels brandy.Financial ServicesResponsible for the commercial, creative and management performance of the agency’s financial services portfolio which included Morgan Stanley’s $2m credit card programme, Privilege insurance, Diners Club and GE Money credit card launch.

Acquisition, retention and optimisation Direct Mail campaigns for Barclaycard.

Included University placement year. Making tea, learning things, trying not to cock it all up.