Nick White work email
- Valid
- Valid
Nick White personal email
- Valid
Nick White phone numbers
Developing cutting-edge digital strategies to build brands and gain competitive advantage.I am a marketing strategist with extensive experience spearheading digital marketing campaigns on a global scale, excelling in aligning customer needs with product value through insightful brand strategy and market intelligence. I have pioneered cutting-edge, third-party marketing tactics earlier in my career that are now used industrywide.I am a collaborative leader who can bring value to any marketing team by:• Building B2B and B2C digital marketing programs for global corporate brands• Driving customer acquisition and pipeline expansion with inventive go-to-market campaigns that fuel field sales and channel partner demand• Up-scaling marketing efforts through compelling leadership of remote teams, fostering cross-functional collaborations, and rigorous project management practicesOf note …• Founded B2B and B2C marketing agency startups, scaling to serve Fortune 500 clientele• Illustrated the behavioral revolution in customer purchase lifecycle in Social Media Judo• Pioneered third-party demand generation techniques, as recognized by the Association of National Advertisers, Aberdeen Strategy & Research, Forbes, and the Word-of-Mouth Marketing AssociationHard Skills: Brand Identity, Brand Strategy, Integrated Digital Marketing Plans, Go-to-Market Strategy, Channel Marketing, Product Marketing, Business Development, Data Analytics, Demand Generation Techniques, Customer Acquisition, Marketing Strategy Development for Startups, Event Management, Content Creation, Hiring and Training Global Staff, Marketing AutomationSoft Skills: Team Leadership Development, Entrepreneurial Spirit, Excellent Written and Oral Communication Skills, Analytical, Outstanding Interpersonal Skills, Flexible, People-Centered, Holistic Approach, High Expectations, Mentorship, Self-Motivated, Executive Leadership Skills, Presentation Skills, Problem SolvingIndustry Insights: Advertising/Marketing, Management Consulting, Multiple Custom Software & IT Services, Call Centers/Business Centers, Social Networks, Mobile App Development, Internet, Telephony & Wireless, Artificial intelligence, Machine Learning Knowledge of Other Business Cultures: Mexico, Puerto Rico, Latin America, China, and Japan. Lived and worked in Luxembourg for three years. Lived and worked in Mexico for two years.Languages: English, Spanish-Fluent; French, Portuguese-Proficient
-
Co-FounderThinkie IncSeattle, Wa, Us
-
Head Of MarketingThinkie Inc Feb 2024 - PresentBuilding out the entire marketing function for Thinkie’s hardware-software brain training combination promoting cognitive health for all ages.
-
Start-Up AdvisorVarious Startups Oct 2023 - PresentAdvisor and consultant to various start-ups in early and growth stages. I help in defining the market opportunity, developing product offerings, refining go-to-market/demand-gen strategies, and building out their teams with functional experts. Companies span AI, medical devices, non-profits, and HRTech, including https://www.demystifyd.com and https://www.thinkiesystem.com. -
Marketing StrategistMicrosoft Jul 2022 - Jul 2023Redmond, Washington, UsRepresented the voice of the customer (VoC) in shaping the product strategy, positioning, and messaging for Microsoft Viva, an AI-based enterprise SaaS platform. Focused on acquiring, retaining, and upselling to over 1K enterprise targets worldwide. Oversaw the seamless integration of artificial intelligence (AI)-enabled graph application program interfaces (APIs), collaborating with over 50 global systems integrators (SIs) and independent service vendors (ISVs) partners. Spearheaded category-defining research that guided Modern Work product's go-to-market and field sales strategies. Individual contractor role.Key functions: strategic marketing, data-driven insights, product management, sales, channel marketing, vendor relations, integrated marketing campaigns, marketing plans, brand awarenessSelect achievements• Handled the integration of 30 additional partners, doubling participating partners from 20 to 50• Instrumental in driving cross-functional go-to-market and field sales teams, achieving a landmark of 100M user seats• Saved $2M in at-risk revenues by devising and executing an action plan that cleared all blocking issues within six weeks• Introduced a competitive intelligence platform that boosted customer satisfaction by 33% within two quarters and expanded contracted customers to 1K in Microsoft Viva's second year• Doubled monthly users from 10M to 20M by initiating a comprehensive strategy based on a detailed 60-page analysis highlighting product disparities and leadership areas, further solidifying our industry leadership position -
Head Of MarketingAllio Finance Jan 2022 - Apr 2022Seattle, Wa, UsEstablished foundational marketing operations processes and formulated strategies. Implemented a product feedback collection and improvement process and a multi-faceted channel strategy encompassing organic growth. Oversaw development of marketing-qualified lead (MQL) and sales-qualified lead (SQL) acquisition, nurturing, and retention flywheels, laying a robust foundation for customer relationship management (CRM). Managed two direct reports and a $1.5M budget.Key functions: hiring, training, team management, market sizing, segmentation, ideal customer profiles, branding, product marketing, messaging strategies, content calendar development, search engine optimization/search engine marketing (SEO/SEM), email marketing, social media, advertising, events, public relations (PR), analyst engagementSelect achievements• Established an integrated digital, product-led go-to-market (GTM) strategy, achieving the acquisition of 50K customers• Expedited the app's launch by six weeks by instituting a comprehensive live-test framework that identified and resolved critical issues through customer feedback via recorded video conferences -
Partner & General ManagerIvy Worldwide, Inc. 2008 - 2022Seattle, Wa, UsFounder and lead partner in an account-based B2B digital marketing agency. Combined product and market intelligence with content-centric go-to-market campaigns to deliver brand strategy, pipeline growth and customer acquisition for Fortune 500 firms and SMBs. Facilitated multilingual interactions across English, Spanish, Portuguese, Japanese, and Chinese. Operated globally, spanning NA, LatAm, AP, and Europe. Managed ten direct reports and a $1.5M operational budget.Key functions: marketing strategies, C-level sales prospects, marketing-qualified leads (MQLs), SQLs, content development, channel management, partner collaboration, SEO/SEM, lead generation, cross-sell/upsell initiatives, account managementSelect achievements• Maintained company gross margins at 30% or above, all achieved by strategically conceiving Ivy Worldwide as a remote-only company, significantly reducing overhead costs, and enabling the hiring of top-tier talent from across the US• Enhanced agency net-new revenues by 25%, yielding approximately $289K, by innovating a high-margin, entry-level service package that secured 55 new small to medium-sized business engagements• Garnered 1.37M audience impressions through a meticulously planned and executed two-day event at Hewlett Packer’s (HP's) Toronto office, publishing 21 original content assets with 95% neutral/positive tonality• Achieved over 4.5M audience impressions, maintaining 100% neutral/positive tonality by identifying and recruiting ten bilingual audience influencers, publishing 16 original content pieces demonstrating strong brand affinity and product endorsement for HP Pavilion product line• Amplified Adobe Creative Suite 6.0 revenue by 12% compared to version 5.5 and doubled beta program participation by strategizing a digital transition campaign that engaged 61 key educational influencers, generating 22M impressions through diverse content and events -
Co-FounderSilkworm Social 2015 - 2020Round Rock , Tx, UsConceived and launched the Silkworm brand through Ivy Worldwide and drove growth to independent financial viability. Planned and executed B2C growth strategies, digital content campaigns, and channel sales. Managed two direct reports and a $300K operations budget. Spun off company as its own entity after 2-year incubation with 20+ client portfolio.Key functions: business planning, revenue management, revenue growth, financial management, operations management, sales, customer acquisition, customer retention, client portfolio management, social media marketing, digital advertisingSelect achievements• Spun off the company as an independent entity after a two-year incubation period with a 20+ client portfolio• Strategically capitalized on the "mommy blogger" trend, culminating in a successful spin-off, securing premier contracts with brands like Target, Nordstrom, and Sephora• Generated 8M audience impressions and achieved significant growth for Cooking Planit and Colavita through the innovative "Eat Fresh Challenge," resulting in a 242% surge in preferred account registrations and a 39% increase in app downloads within three weeks• Propelled DSW's rewards program enrollment by 29% and captured 24M audience impressions by orchestrating a five-month campaign with 88 influencers, generating over 1.5K impactful content pieces and social media contests during the retailer's off-peak season -
Sr. Product Marketing ManagerMicrosoft Corporation 2003 - 2008Redmond, Washington, UsCharged to deliver adoption of multilingual content and third-party advocacy for and Windows OS and Windows Phone. Managed three direct reports and a $2M marketing budget.Key functions: marketing strategy, strategic planning, team training, product development, product management, customer engagement, customer retention, revenue growth, sales channels, value propositions, product positioning, launch planningSelect achievements• Earned 40.2M monthly impressions from early adopters and Microsoft skeptics• Discovered 10+ feature improvements by quantifying user feedback to inform product roadmap• Launched and scaled Windows product blog to 9M readers/month, resulting in the highest-trafficked corporate blog• Improved Windows mobile community engagement and retention by 25% through daily outreach to 20K device developers and computer science and electrical engineering students worldwide
-
Senior Project Manager, Wireless DivisionInfospace 2001 - 2003Bellevue, Washington, Us• Communications conducted extensively in Spanish• Directed Professional Services team's implementation of managed-services products for key North and Latin American wireless carrier accounts, including Verizon, Verizon Intl & Nextel Intl• Managed sales pipelines, identify greenfield opportunities, and guided existing customer accounts toward retention/expansion• Expanded annual revenue opportunities to $8M while reducing operating costs by 15% -
Sr. Program ManagerAmazon 1997 - 2001Seattle, Wa, Us- Operations Division• Devised digital training curriculum for operations procedures and business process improvement to 5K employees across 7 domestic and 2 international distribution centers- Customer Service Division• Designed Customer Service rep- and trainer-training curricula for 2000+ employees• Delivered Customer Service training curricula to 500 CS trainees• Conceived and built foreign-language customer contact management and training system in support of international expansion to Latin America & Europe
Nick White Skills
Nick White Education Details
-
Duke University - The Fuqua School Of BusinessFinance -
University Of WashingtonSpanish
-
University Of WashingtonEnglish
Frequently Asked Questions about Nick White
What company does Nick White work for?
Nick White works for Thinkie Inc
What is Nick White's role at the current company?
Nick White's current role is Co-Founder.
What is Nick White's email address?
Nick White's email address is ni****@****ide.com
What is Nick White's direct phone number?
Nick White's direct phone number is +120665*****
What schools did Nick White attend?
Nick White attended Duke University - The Fuqua School Of Business, University Of Washington, University Of Washington.
What are some of Nick White's interests?
Nick White has interest in Social Services, Education, Poverty Alleviation, Arts And Culture, Health.
What skills is Nick White known for?
Nick White has skills like Product Management, Social Media Marketing, Marketing, Competitive Analysis, Social Media, Mobile Devices, Management, Product Marketing, Strategic Partnerships, Marketing Strategy, Blogging, Marketing Communications.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial