Nick White Email & Phone Number

Seattle, WA, US

Building out the entire marketing function for Thinkie’s hardware-software brain training combination promoting cognitive health for all ages.

Advisor and consultant to various start-ups in early and growth stages. I help in defining the market opportunity, developing product offerings, refining go-to-market/demand-gen strategies, and building out their teams with functional experts. Companies span AI, medical devices, non-profits, and HRTech, including https://www.demystifyd.com and.

Redmond, Washington, US

• Represented the voice of the customer (VoC) in shaping the product strategy, positioning, and messaging for Microsoft Viva, an AI-based enterprise SaaS platform. Focused on acquiring, retaining, and upselling to over.
• Handled the integration of 30 additional partners, doubling participating partners from 20 to 50
• Instrumental in driving cross-functional go-to-market and field sales teams, achieving a landmark of 100M user seats
• Saved $2M in at-risk revenues by devising and executing an action plan that cleared all blocking issues within six weeks
• Introduced a competitive intelligence platform that boosted customer satisfaction by 33% within two quarters and expanded contracted customers to 1K in Microsoft Viva's second year
• Doubled monthly users from 10M to 20M by initiating a comprehensive strategy based on a detailed 60-page analysis highlighting product disparities and leadership areas, further solidifying our industry leadership.

Seattle, WA, US

• Established foundational marketing operations processes and formulated strategies. Implemented a product feedback collection and improvement process and a multi-faceted channel strategy encompassing organic growth..
• Established an integrated digital, product-led go-to-market (GTM) strategy, achieving the acquisition of 50K customers
• Expedited the app's launch by six weeks by instituting a comprehensive live-test framework that identified and resolved critical issues through customer feedback via recorded video conferences

Seattle, WA, US

• Founder and lead partner in an account-based B2B digital marketing agency. Combined product and market intelligence with content-centric go-to-market campaigns to deliver brand strategy, pipeline growth and customer.
• Maintained company gross margins at 30% or above, all achieved by strategically conceiving Ivy Worldwide as a remote-only company, significantly reducing overhead costs, and enabling the hiring of top-tier talent from.
• Enhanced agency net-new revenues by 25%, yielding approximately $289K, by innovating a high-margin, entry-level service package that secured 55 new small to medium-sized business engagements
• Garnered 1.37M audience impressions through a meticulously planned and executed two-day event at Hewlett Packer’s (HP's) Toronto office, publishing 21 original content assets with 95% neutral/positive tonality
• Achieved over 4.5M audience impressions, maintaining 100% neutral/positive tonality by identifying and recruiting ten bilingual audience influencers, publishing 16 original content pieces demonstrating strong brand.
• Amplified Adobe Creative Suite 6.0 revenue by 12% compared to version 5.5 and doubled beta program participation by strategizing a digital transition campaign that engaged 61 key educational influencers, generating 22M.

Round Rock, TX, US

• Conceived and launched the Silkworm brand through Ivy Worldwide and drove growth to independent financial viability. Planned and executed B2C growth strategies, digital content campaigns, and channel sales. Managed two.
• Spun off the company as an independent entity after a two-year incubation period with a 20+ client portfolio
• Strategically capitalized on the "mommy blogger" trend, culminating in a successful spin-off, securing premier contracts with brands like Target, Nordstrom, and Sephora
• Generated 8M audience impressions and achieved significant growth for Cooking Planit and Colavita through the innovative "Eat Fresh Challenge," resulting in a 242% surge in preferred account registrations and a 39%.
• Propelled DSW's rewards program enrollment by 29% and captured 24M audience impressions by orchestrating a five-month campaign with 88 influencers, generating over 1.5K impactful content pieces and social media.

Redmond, Washington, US

• Charged to deliver adoption of multilingual content and third-party advocacy for and Windows OS and Windows Phone. Managed three direct reports and a $2M marketing budget.Key functions: marketing strategy, strategic.
• Earned 40.2M monthly impressions from early adopters and Microsoft skeptics
• Discovered 10+ feature improvements by quantifying user feedback to inform product roadmap
• Launched and scaled Windows product blog to 9M readers/month, resulting in the highest-trafficked corporate blog
• Improved Windows mobile community engagement and retention by 25% through daily outreach to 20K device developers and computer science and electrical engineering students worldwide

Bellevue, Washington, US

• Communications conducted extensively in Spanish
• Directed Professional Services team's implementation of managed-services products for key North and Latin American wireless carrier accounts, including Verizon, Verizon Intl & Nextel Intl
• Managed sales pipelines, identify greenfield opportunities, and guided existing customer accounts toward retention/expansion
• Expanded annual revenue opportunities to $8M while reducing operating costs by 15%

Seattle, WA, US

• Operations Division
• Devised digital training curriculum for operations procedures and business process improvement to 5K employees across 7 domestic and 2 international distribution centers- Customer Service Division
• Designed Customer Service rep- and trainer-training curricula for 2000+ employees
• Delivered Customer Service training curricula to 500 CS trainees
• Conceived and built foreign-language customer contact management and training system in support of international expansion to Latin America & Europe

Mba, Marketing, Finance

Ba, Spanish

Ba, English