Nicholas Jonassen Email & Phone Number

Copenhagen Metropolitan Area

As head of Nordic Marketing I'm privileged to lead 8 highly skilled Product- and MarCom Managers.As part of the Nordic Management Team I influence our direction and priorities to help ensure that we remain the leader in our core businesses , as well as creating success in our new business areas

Leading the marketing and commercialization strategy and execution for adjacent markets (Vet, pharma etc..)Applying Danaher Business System (DBS) tools and methodology to ensure continuous improvement and drive better performanceDeveloping go to market strategiesDefine and develop competitive marketing strategyDevelop product communication planDevelop brand and naming conventionCommercial manager for channel partnersLeading all launch activitiesDevelop product… Show more Leading the marketing and commercialization strategy and execution for adjacent markets (Vet, pharma etc..)Applying Danaher Business System (DBS) tools and methodology to ensure continuous improvement and drive better performanceDeveloping go to market strategiesDefine and develop competitive marketing strategyDevelop product communication planDevelop brand and naming conventionCommercial manager for channel partnersLeading all launch activitiesDevelop product value proposition, messaging and positioningDriving launch and marketing activities across all markets working veryclose with local sales and marketing teams Show less

Commercial lead for some of Radiometer’s best-selling blood gas analyzers!Applying Danaher Business System (DBS) tools and methodology to ensure continuous improvement and drive better performanceResponsibilities summarized- Global product management within the blood gas portfolio- Effective communication and interpersonal skills with a proven ability to work cross-functional- Managing global product launch- Close collaboration with local subsidiaries & the… Show more Commercial lead for some of Radiometer’s best-selling blood gas analyzers!Applying Danaher Business System (DBS) tools and methodology to ensure continuous improvement and drive better performanceResponsibilities summarized- Global product management within the blood gas portfolio- Effective communication and interpersonal skills with a proven ability to work cross-functional- Managing global product launch- Close collaboration with local subsidiaries & the cross-functional teams in HQ- Drive commercial marketing projects with internal and external stakeholders- Business analyses, reporting and follow-up on BG analyzer performance in different forums- Post-launch follow-up on global launches Show less

Main responsibilities: Develop a sales strategy and set individual sales targets with sales team to achieve organizational sales goals and revenuesDelegate responsibility for customer accounts to sales personnel and co-ordinate sales action plans for individual salespeopleOversee the activities and performance of the sales team to ensure sales team have the necessary resources to perform properly.Evaluate performance, provide feedback, support and coaching to the sales team.

Emea Latam

Representing sub region North West, which consists of 7 countries, in the EMEA/LATAM Companion Diagnostics and Assays sub-team.I align activities and strategies across the sub region as well as bringing data and knowledge back from the region to HQ.

Copenhagen Area, Denmark

I work in the dynamic fields of IVD diagnostics, companion diagnostics, and cancer immunotherapy—areas that may revolutionize future cancer treatments. At Roche, I’m dedicated to delivering top-tier diagnostic solutions to improve lives and contribute to sustainable healthcare.I manage high-value assays in immunology, oncology, immunohistochemistry, and companion diagnostics, overseeing marketing and product plans for Roche Tissue Diagnostics. My role involves product launches, business… Show more I work in the dynamic fields of IVD diagnostics, companion diagnostics, and cancer immunotherapy—areas that may revolutionize future cancer treatments. At Roche, I’m dedicated to delivering top-tier diagnostic solutions to improve lives and contribute to sustainable healthcare.I manage high-value assays in immunology, oncology, immunohistochemistry, and companion diagnostics, overseeing marketing and product plans for Roche Tissue Diagnostics. My role involves product launches, business development, and campaign creation aligned with global strategy.As a Product Manager, I focus on aligning marketing principles with company and customer goals, combining deep customer insights with technological capabilities to create compelling, achievable product definitions. Show less

- Lead cross-organizational project teams for marketing initiatives to meet business and revenue goals- Define and monitor the strategy, development and execution of product launches, marketing activities and campaigns.- Development of go-to-market plans including segmentation, value proposition and pricing- New product development from early stage business case to go-to-market strategies and execution

Copenhagen Area, Denmark

As a seasoned Product and Project Manager, I bring a blend of strategic vision and hands-on execution to deliver successful outcomes. My expertise spans product development, market research, and project management, with a strong focus on driving growth and efficiency.Product - & Project Management Skills:- In-depth knowledge of market trends, competition, and forecasts.- Skilled in presenting and persuading.- Experienced in managing the full product lifecycle, from… Show more As a seasoned Product and Project Manager, I bring a blend of strategic vision and hands-on execution to deliver successful outcomes. My expertise spans product development, market research, and project management, with a strong focus on driving growth and efficiency.Product - & Project Management Skills:- In-depth knowledge of market trends, competition, and forecasts.- Skilled in presenting and persuading.- Experienced in managing the full product lifecycle, from concept to distribution.- Proficient in market research and strategic planning.- Oversees medical communication and marketing efforts.- Designs promotional training for sales teams and partners.- Organizes seminars and educational events in the medical field.- Expertise in project management methodologies across all phases.- Skilled in managing multiple projects simultaneously.- Strong leadership and communication skills for leading project teams. Show less

At Holm & Halby, I led product development and market expansion through sales and marketing initiatives, including action plans, promotional campaigns, seminars, and marketing materials. I excel in both proactive and reactive sales, showcasing diverse products and using consultative, value-based selling techniques.Key Highlights:Developed strategies to promote and sell product lines to target audiences.Strong understanding of consultative sales and value-based… Show more At Holm & Halby, I led product development and market expansion through sales and marketing initiatives, including action plans, promotional campaigns, seminars, and marketing materials. I excel in both proactive and reactive sales, showcasing diverse products and using consultative, value-based selling techniques.Key Highlights:Developed strategies to promote and sell product lines to target audiences.Strong understanding of consultative sales and value-based selling.Built and maintained professional networks with excellent communication skills.Conducted market research to align promotions with trends and opportunities.Represented the company at road shows, exhibitions, and client meetings.Used market insights to inform pricing strategies and tailor sales programs. Show less

Cph University Hospital

Cardiovascular researchAtherosclerotic plaques studies

Bachelor

Akademimerkonom - Enkeltfag, International Handel Og Afsætning