As GM of Digital, I lead product, marketing and content to drive impact to an amazing community for lifelong well-being.

I led global marketing and oversaw brand, product, CRM, content strategy, and growth for a consumer health and wellness app. * Spearheaded the go-to-market and content strategy for premium subscription launch, scaling the app to eight figures in Annual Recurring Revenue and ranked as a top 50 health and wellness app in the App Store.* Orchestrated a data-driven brand strategy, aligning marketing and product for consistent, break-through communications bolstering consumer trust through an elevated, science-backed brand. * Established content vision, roadmap, and testing strategy across app, SEO, social, and CRM to increase top funnel content views by 400% and added $1M in freemium revenue. * Oversaw growth team to drive profitable 30-day return on ad spend and established monthly creative testing process to produce highly converting ads.* Led product marketing to define and launch new features, and create multi-channel campaigns to generate low-cost downloads, paid subscribers, and freemium member conversion.* Developed and coached a high-performing team of in-house talent, contractors, and agency partners.* Ran customer research and data analysis to define customer segments, messaging and channel strategy.* Defined OKRs and KPIs and led cross-functional KPI reviews to accelerate product and brand growth.

RLTY CHK created innovative products including a social VR game show in partnership with HTC, an AI Instagram post generator, and an iOS app designed to provide anonymous professional feedback from your peers.Accomplishments: • Created, developed and brought to market three VR games• Partnered with HTC to create a social VR game show with 2,500 monthly active users• Developed unique marketing strategies in partnership with Steam, Viveport and the Oculus Store• Gained distribution in 400+ virtual reality arcades across North America and ChinaReleased games:VR Trivia Battle (FKA Kiss or Kill) - As seen at GDC, VRLA, and SIGGRAPH VR Village. The first immersive game show for players, hosts, and viewers. Available now in VR arcades, Viveport, The Oculus Store and Steamhttps://store.steampowered.com/app/670830/VR_Trivia_Battle/THIRST - An on rails, post apocalyptic FPS with over 10,000 downloads.http://store.steampowered.com/app/510930 Block Wave - Inspired by the classic block puzzler and set in a synthwave world, this VR spin immerses you in a whole new challenge.http://store.steampowered.com/app/524060

As Chief Marketing Officer I led global marketing for a category-defining health and fitness CPG brand, guiding it to $500M in annual revenue.* Created and oversaw brand strategy, developed positioning, targets and guidelines to create a standout brand, bringing over 30 products to market across digital and retail channels.* Pioneered omni-channel marketing strategies, leveraging offline and digital campaigns with sports and entertainment talent, resulting in the best-selling protein bar across all categories and the largest brand community in the nutrition CPG space.* Launched and led Quest Studios, the company’s content division, to tap into cultural trends and generate conversation with an in-house network of influential social creators which generated tens of millions of views.* Collaborated with cross-functional stakeholders in sales, R&D, finance, and the board to drive profitable growth, and ensure operational excellence and brand consistency while scaling revenue and distribution.* Fostered a culture of innovation and collaboration as a player / coach for a high-performing in-house team of 50+ members, championing innovative marketing strategies that redefined the category.* Leveraged data analytics to refine marketing efforts and establish brand lift, ensuring alignment with consumer trends and business objectives, which maximized ROI on a $12M P&L.* Partnered with retailers across all channels of distribution for high-impact campaigns including store takeovers, POS activations, and sampling which resulted in the best-selling SKU in the category. * Led innovative field team to produce dynamic consumer and retail events in core markets, enhancing brand visibility and extending product sampling to millions of consumers.

Social & E-commerce:- Created and manage an active and loyal fan-base of over 1.6 million people- Developed and manage innovative product launch strategy to bring over 25 SKUs to market - Oversee desktop and mobile e-com channel and drive online sales to $20m per year - Manage all email marketing - Increase awareness and sales through marketing campaigns, brand & influencer collaborations, social ads, SEM, and SEO- Manage social strategy for Facebook, Instagram, Twitter, YouTube, Pinterest, G+, Snapchat and other emerging social platforms- Oversee international social expansion to Brazil, UK, Australia, South Africa, Canada and MexicoBranding:- Developed brand strategy for all web and retail channels - Drive brand awareness across all channels through ads, influencers, Point of Purchase displays and retail signage- Manage copywriting for all properties and platforms - Manage brand design for retail, web, trade showsRetail:- Drive sales at GNC, Vitamin Shoppe, Whole Foods and other sports nutrition retailers - Develop high-impact, integrated marketing programs- Manage creation of in-store assets (signage, POPs)- Work with retail partners to create and execute campaigns Content:- Created and oversee the Quest Partnership Program, an in-house Multi Channel Network of influential YouTube creators who make Quest content every month resulting in millions of views - Oversee development, production, marketing, and strategy for Quest Studios to create industry-leading original content for all Quest channels- Manage all media buys- Expanded Quest into new vertices including music, e-gaming, sports, and cooking to drive awareness and sales through influencers, content and events.

Funded by Michael Eisner's Tornante Company and Rogers Media, Vuguru creates story driven, high quality content for new and emerging platforms.

Series development: - Vetted concepts from writers, directors & producers.- Analyzed and authored coverage on pitches, scripts, manuscripts, comics.- Developed select projects. Marketing & Distribution:- Developed & executed multi-platform distribution strategy.- Created and executed social marketing campaigns to draw in viewers.- Oversaw brand integrations and created ancillary branded content.- Worked with distribution partners for top editorial placement.