Marketing And Communications Manager
CurrentResponsibilities include, but not limited to:• Developing and implementing a research-led, coordinated state-wide marketing strategy and plan that supports AV and affiliated clubs' growth objectives, including leading the identification and introduction of new markets and products to grow participation, membership and revenue.• Being accountable for the delivery of set Marketing KPIs, which include revenue, audience and brand health targets.• Driving database development and… Show more Responsibilities include, but not limited to:• Developing and implementing a research-led, coordinated state-wide marketing strategy and plan that supports AV and affiliated clubs' growth objectives, including leading the identification and introduction of new markets and products to grow participation, membership and revenue.• Being accountable for the delivery of set Marketing KPIs, which include revenue, audience and brand health targets.• Driving database development and lead-generation initiatives to support Athletics Victoria’s growth objectives.• Being the custodian of the Athletics Victoria brand internally, ensuring every touchpoint is an opportunity to drive awareness, appeal and understanding of the brand. • Leading data, analytics, and insights to improve Athletics Victoria’s brand tracking. • Briefing, ideating and managing the development of advertising through Athletics Victoria and external channels.• Managing communications with clubs, officials, membership base and general public across various channels. Show less