Nicholas Katsonis Email and Phone Number
Marketing and brand management professional with experience leading the diagnosis, strategy and tactical execution for a range of local and international brands. Currently responsible for leading all marketing and brand activity for Athletics Victoria.Specialties:• Brand diagnosis and market research• Segmentation and targeting• Positioning strategy• Marketing strategy• Brand management• Direct marketing• Content planning and execution• Paid media• Integrated marketing campaigns• Content creation• Social media marketing• Client management
Athletics Victoria
View- Website:
- athsvic.org.au
- Employees:
- 34
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Marketing And Communications ManagerAthletics Victoria Apr 2023 - PresentResponsibilities include, but not limited to:• Developing and implementing a research-led, coordinated state-wide marketing strategy and plan that supports AV and affiliated clubs' growth objectives, including leading the identification and introduction of new markets and products to grow participation, membership and revenue.• Being accountable for the delivery of set Marketing KPIs, which include revenue, audience and brand health targets.• Driving database development and… Show more Responsibilities include, but not limited to:• Developing and implementing a research-led, coordinated state-wide marketing strategy and plan that supports AV and affiliated clubs' growth objectives, including leading the identification and introduction of new markets and products to grow participation, membership and revenue.• Being accountable for the delivery of set Marketing KPIs, which include revenue, audience and brand health targets.• Driving database development and lead-generation initiatives to support Athletics Victoria’s growth objectives.• Being the custodian of the Athletics Victoria brand internally, ensuring every touchpoint is an opportunity to drive awareness, appeal and understanding of the brand. • Leading data, analytics, and insights to improve Athletics Victoria’s brand tracking. • Briefing, ideating and managing the development of advertising through Athletics Victoria and external channels.• Managing communications with clubs, officials, membership base and general public across various channels. Show less -
Marketing ManagerLove Tea Aug 2021 - Apr 2023Responsible for the establishment and implementation of all Love Tea brand, marketing, and communication activities for wholesale and retail eCommerce channels including, but not limited to, market research, strategy development and execution, communications and advertising, managing external agencies/freelancers, and facilitating international partners' marketing activities. -
Brand Strategy And Engagement ManagerHaarper. Jul 2019 - Aug 2021Melbourne, AustraliaContinuing my experience agency side, my responsibilities encompassed all strategic marketing levels, including research, qualitative and quantitative execution and analysis, segmentation, positioning, developing creative campaign solutions, and brand tracking, to build the strategic capacity of both haarper and the clients I worked with. -
Account ManagerVtwo Apr 2018 - Jul 2019Melbourne, AustraliaWorking in a fast-paced advertising/creative agency to:• Develop and implement communications and content frameworks, and calendars for clients driven by the overarching marketing strategy.• Manage and distribute paid media budgets.• Set up and execute paid media on Facebook, Instagram and Google AdWords.• Maintain engaged consumers for clients across multiple touchpoints and channels including social, email marketing and website.• Be the first point of contact for a… Show more Working in a fast-paced advertising/creative agency to:• Develop and implement communications and content frameworks, and calendars for clients driven by the overarching marketing strategy.• Manage and distribute paid media budgets.• Set up and execute paid media on Facebook, Instagram and Google AdWords.• Maintain engaged consumers for clients across multiple touchpoints and channels including social, email marketing and website.• Be the first point of contact for a range of clients from sport and events, to corporate products and services. Show less
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Professional AthleteDrapac Ef P/B Cannondale Holistic Development Team Jan 2017 - Dec 2017Professional cyclist riding for the Australian UCI Continental team, Drapac EF p/b Cannondale Holistic Development Team. Throughout 2017, I competed both nationally and internationally while finishing my tertiary degree in marketing. -
Professional AthleteState Of Matter Jan 2013 - Dec 2016Professional cyclist riding for the Australian UCI Continental team State of Matter MAAP; both nationally and internationally.
Nicholas Katsonis Skills
Nicholas Katsonis Education Details
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Business (Marketing) -
Mini Mba, Management
Frequently Asked Questions about Nicholas Katsonis
What company does Nicholas Katsonis work for?
Nicholas Katsonis works for Athletics Victoria
What is Nicholas Katsonis's role at the current company?
Nicholas Katsonis's current role is Experienced marketing and brand manager.
What schools did Nicholas Katsonis attend?
Nicholas Katsonis attended Swinburne University Of Technology, Marketing Week Mini Mba With Mark Ritson.
What are some of Nicholas Katsonis's interests?
Nicholas Katsonis has interest in Cycling.
What skills is Nicholas Katsonis known for?
Nicholas Katsonis has skills like Program Management, Customer Service, Sponsorship, Business Strategy, Coaching, Social Media, Social Media Marketing, Public Relations, Project Management, Sports, Sales, Change Management.
Who are Nicholas Katsonis's colleagues?
Nicholas Katsonis's colleagues are Jamie Strudley, Gary Mcbroom, Kirby Ellis, Nathan Bonney, Phd, Catherine Brennan, Dominic Condello, Prayansh Desai.
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