Nick Kelley work email
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Inspired by the evolving digital landscape and how consumer behaviors and technology continue to shape the way brands must engage. I believe that as attention spans shrink and options expand, the only way to break through is to be customer obsessed and value driven, create exceptional products, and build long term relationships. With 15+ years of experience in digital marketing, operations and driving brand growth, I’ve been involved in fast-paced, complex environments ranging from startup to global corporations. Self-motivated and enthusiastic leader with a strong track record of managing successful teams and working directly with executive leadership. Experience with franchise concepts, online brands, and local advertising. Digital Marketing: Paid Search, SEO, Social Media, Website/UX, Display, Content Marketing, Email/CRM, Referral/Advocacy, Creative Design, CRO/Testing, Local Marketing, Franchise MarketingStrategy/Management: Strategic Planning and Execution, Media Planning and Budget Management, Product Marketing, Vendor/Agency Management, Cross-Functional Collaboration, Team LeadershipData/Analytics: Google Analytics, Attribution & MMM, Dashboard Reporting
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Svp, Customer Engagement And Operations2U Oct 2023 - PresentArlington, Virginia, Us -
Svp, Global Media Strategy2U Oct 2021 - Sep 2023Arlington, Virginia, Us
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Vp Performance Media2U Sep 2019 - Sep 2021Arlington, Virginia, Us
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Senior Director Of Digital MarketingLaureate Online Education Mar 2019 - Aug 2019Amsterdam, Nl -
Director, Global Digital MarketingLaureate Online Education Mar 2016 - Feb 2019Amsterdam, NlWalden UniversityOversee team and $50M+ budget for Laureate’s flagship online brandLaureate Partners Lead global digital marketing strategy for Laureate Partners division, including University of Miami Online, University of Liverpool Online, and University of Roehampton Online.- Accountable for growing portfolio of online brands, working directly with senior leadership across functional areas in scaling lead delivery, quality and cost efficiency in order to deliver profitable growth- Developed and executed go to market strategy in conjunction with brand marketing, product, enrollment, operational, and BI teams through digital execution, targeting, measurement, and optimization- Managed channel teams and agency relationships, and directed $20M budget across PPC, display, SEO, and affiliate activities, including CRO and analytics functions
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Senior Manager, Global Digital MarketingLaureate Online Education Aug 2014 - Mar 2016Amsterdam, NlManaged global digital marketing activities for University of Liverpool Online and University of Roehampton Online, two of the leading global higher education brands in the UK.- Developed global, omni-channel digital strategy for multiple international brands to achieve aggressive student growth goals in both mature and developing markets- Managed digital innovation team, focused on leveraging technology and data to enhance customer experiences, properly measure consumer engagement (attribution), and build digital team excellence- Directed agency, vendors, and in-house team in implementation and optimization of effective digital campaigns
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Digital Marketing ManagerEducation Affiliates Sep 2013 - Aug 2014UsLead all digital marketing and user acquisition efforts for 3 higher education brands, across more than 45 campuses and online, including multiple healthcare, business, and trade disciplines. -
Online Marketing ManagerLaureate International Universities Jul 2012 - Sep 2013Miami, Florida, UsResponsible for execution and performance of lead generation partners across multiple domestic and international higher education brands. Provided strategic direction and recommendations to attain channel inefficiencies and conversion improvements. -
Marketing Operations ManagerLaureate Education Oct 2009 - Jul 2012Managed operational and technical lead generation strategy for Laureate Global Products and Services marketing programs. Cross-functional liaison for business partners and vendors. Assisted marketing channel teams in implementation and execution of marketing initiatives.
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Product ManagerDigitalsports.Com Mar 2007 - Oct 2009Founding employee of startup that achieved venture funding and over 10 million monthly sessions. DigitalSports was a media network of youth and high school sports and activity websites backed by a sports management system and content management platform, focused on the positive achievements of student athletes.- Built and scaled local new media model across national network in both small and large markets- Presided over nationwide ‘rollout’ of two major program initiatives; closing 30 new national and state-wide organizations- Served as committee chair and direct liaison with design firm for national website creation and launch- Designed and deployed franchise recruitment, screening and qualification policies, documentation, and systems
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Product SpecialistDigitalsports.Com Jan 2006 - Feb 2007
Nick Kelley Skills
Nick Kelley Education Details
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University Of MarylandFinance
Frequently Asked Questions about Nick Kelley
What company does Nick Kelley work for?
Nick Kelley works for 2u
What is Nick Kelley's role at the current company?
Nick Kelley's current role is SVP Customer Engagement and Operations at 2U.
What is Nick Kelley's email address?
Nick Kelley's email address is nk****@****ail.com
What is Nick Kelley's direct phone number?
Nick Kelley's direct phone number is +141063*****
What schools did Nick Kelley attend?
Nick Kelley attended University Of Maryland.
What are some of Nick Kelley's interests?
Nick Kelley has interest in Social Services, Traveling, Education, Triathlons, New Gadgets And Technology, Science And Technology, Health.
What skills is Nick Kelley known for?
Nick Kelley has skills like Lead Generation, Marketing, Email Marketing, Digital Marketing, Strategy, Analytics, Online Marketing, Strategic Planning, Social Media Marketing, Management, Marketing Strategy, Social Media.
Who are Nick Kelley's colleagues?
Nick Kelley's colleagues are Linda Montgomery, Loren Heuvel, Sarah Escobedo, Neil Allison, Alexander Sigala, Mike Abrahams, Krisztián Keltonik.
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