Nicholas Kowalski Email & Phone Number

Hunt Valley, Maryland, Us

Hunt Valley, Maryland, Us

London, Gb

• Established the Digital Marketing Analytics team, upskilling team members and promoting the use of data-driven decisions across the Digital Marketing function for the Sainsbury's, Argos, Habitat and Tu brands• Deliver actionable insights and recommendations in optimising marketing campaigns to drive performance and efficiencies• Own the Attribution modelling for the group, putting into place Data-Driven models to drive optimisation, automation and improve visibility throughout the marketing conversion funnel• Collaborate with channel leads in formulating and driving strategies to meet business objectives• Create and conduct incrementality tests to prove value of digital marketing, through the use of Geo Experiments, Ghost ad and cookie-based methodologies • Leverage web analytics, data and technology to deliver tools to activate and enhance understanding of marketing results • Provide a customer lens onto digital marketing acquisition and retention throughout the conversion funnel, highlighting the influence multiple touchpoints have on a customer’s lifetime value• Upskill Business stakeholders in data analysis, coding (SQL) and data visualisation best practice • Collaborate with external stakeholders including digital agency (Essence), Google and Affiliate Partner to ensure best practices are being followed across marketing and analytical disciplines• Lead weekly performance update meetings with Affiliate, Paid Search, Biddable and Email channels, summarising updates and presenting Digital commentary to the Marketing Leadership Team

Milton Keynes, Gb

• Oversaw the management, recruitment and training of the Analytics Team, whilst promoting the use of data across the wider business.• Made data available and interpretable to users at all levels across the company, through the introduction, development and use of data visualisation software and dashboards.• Provided data driven decisions and predictive analysis to grow key strategic areas of the business, monitor customer lifetime value and attrition.• Led cross-team project on automation of data scraping and reporting, leading to a reduction in time to produce daily reports from 3 hours to 10 minutes, working with a third party company based in Utah (USA).• Managed all database projects from conception through to completion; ensuring work at every stage is completed on time and to a high standard working closely with an agile development team• Identified performance issues and opportunities to improve the customer conversion funnel, using web analytics, database and attribution tools.• Carried out detailed financial and operational planning and forecasting for the business.• Represented business at Industry events, conferences and business pitches throughout Europe.

Milton Keynes, Gb

• Provide Commercial recommendations and detailed analysis on a range of business matters and commercial issues such as Business Strategy, Deal Structuring and Competition.• Ensuring revenue was generated as forecast, through the acquisition and retention of customers and maximising margins.• Prepare monthly Board reports for the Managing Director, highlighting where the company has performed well, where the company has underperformed and ways that this can be improved upon.• Create and monitor KPIs for Marketing and Commercial teams so that performance is being accurately tracked, and any issues are highlighted to relevant team members.

Milton Keynes, Gb

• Carried out market research into the viability of launching a new online casino for Little Star Media.• Worked with the UK Gambling Commission in securing a gambling licence for Little Star Media• Worked with and negotiated contracts with payment providers, fraud screening tools and other third-party tools needed for the casino platform.• Used quantitative and qualitative research methodologies to ensure that the Casino was meeting stakeholder requirements.

London, Newham, Gb

• Identify and analyse suspicious transactional data• Construct statistical models to predict future trends• Liaise with the police, banks and third-party business partners• Developed new money laundering policies in line with regulatory requirements• Created processes and procedures with the aim of mitigating internal and external fraud.

London, Gb

-Risk assessed high value customers to the bank.-Fully trained with the Third Money Laundering Directive.-Quality Assured the work of colleagues, in order to maintain high standards and compliance with FSA guidelines.

Bsc, Economics

Education record