- Leads the end-to-end management of Yelp's B2B (SMB) paid acquisition efforts, overseeing campaigns across Google and Microsoft Ads networks.- Develops and executes a comprehensive acquisition strategy to attract SMB owners to the Yelp for Business platform. Leverages search and display channels to effectively reach and engage the target audience.- Collaborates with internal and external teams, including product marketing, creative, legal, and analytics to improve campaign performance and determine proper messaging.

- Managed user acquisition efforts for the Yelp for Restaurants products.- Oversaw the acquisition strategy across paid social (Facebook, LinkedIn) and paid search platforms.

- Day to day manager of Quinstreet's EDU vertical SEM campaigns.- Managed $1.5M+ of monthly client budget, overseeing the pacing, fulfillment, and forecasting.- Managed a direct report associate.

- Responsible for managing QS' premium search product across Google and MSN Bing search networks.

- Managed second tier search search network relationships and accounts; experience with LookSmart, adMarketplace, AdMedia, PropelMedia.

- Collected and gathered developer contact information vital for SDK implementation.- Pursued potential developer acquisitions via email.- Utilized Highrise CRM database for developer contact information and contact organization.- Efforts led to numerous SDK implementations and inquiries on iOS and Android platforms.- Supported Devangelist position and collaborated with User Acquisition manager to acquire new business.