Based in LA, with roots in Hong Kong and Hawaii, Nicholas is one of the most acclaimed Asian American advertising directors in the world. Renowned for a unique ability to find beauty in the everyday, he has crafted international campaigns for brands like Google, Samsung, vivo, HSBC, Toyota, Kia, Dewars, Nestlé and Timberland. His signature visual language — a fusion of polished grit and emotive spontaneity — has attracted global agencies as BBDO, Ogilvy, Dentsu, Publicis and VML, creating campaigns awarded by the Cannes Lions, Clios, LIA, GEMA, Tellys, 1.4, Kinsale Sharks, Citra Pariwara, Shots APAC and more. In the music world, Nicholas has directed videos for artists including Nick Jonas, Blink-182, Sara Bareilles, Bastille, Divine, J Hus, Jess Glynne and Monsta X. He has been nominated for a UKMVA and, notably, is the first American ever to receive an MTV VMA nomination for Best K-Pop. A noted thought leader in minority representation, Nicholas has published articles on diversity, culture and artificial intelligence. His work and editorials have been featured in leading publications such as Vogue, The LA Times, Rolling Stone, Variety, Billboard, Complex, Forbes, Campaign Brief and The Telegraph, amplifying his voice in both the entertainment and cultural landscapes. When not orchestrating chaos on set, Nicholas can be found carving the canyons in his race car, traveling the world hunting crazy street food, or talking fashion and anime with fellow ‘heads.