-Assisted in managing a $300M portfolio of 20 Licensees for the BLACK+DECKER brand in North and South America-Responsible for growing the BLACK+DECKER licensed product portfolio in Brazil-Managed product approval process for licensed goods from conception to launch-Coordinated social media marketing campaigns for licensed products

-Supported the CRM functionality & sales analytics needed for the field sales teams, while working cross-functionality with marketing, sales, operations & IT as it related to Salesforce.com-Drove the strategy & process improvements while working with Sales Leaders one-on-one-Developed & produced dashboards/ reports surrounding customer POS trends, SBU trends, new product trends, territory trends, survey results and goal analysis-Created emails, landing pages, and registration portals using Pardot Marketing Automation Software. -Key player in our Operational training strategy of the team. Built training modules as it related to various aspects of Salesforce.com and other systems the sales team utilized.

- Responsible for overseeing implementation of Stanley Black & Decker products in three Home Depot locations (San Fernando, CA; Woodland Hills, CA; Simi Valley, CA) - Worked with the Merchandise Execution Team of Home Depot to ensure products properly displayed and merchandised- Used Salesforce and Business Warehouse software to generate sales reports - Worked on event activations in Home Depots across the Greater Los Angeles area- Responsible for updating Home Depot Store Management and District Merchandise Execution Supervisor with Stanley Black & Decker progress

- Designed and implemented B2B marketing strategies- Worked to generate leads and follow up with potential clients- Used Google Analytics to track website data and generate reports- Worked with Umbraco CMS to update content on client webpages