Nicholas Layne Email & Phone Number

Brentwood, Tennessee, United States

Brentwood, Tn

Towson, Md

-Assisted in managing a $300M portfolio of 20 Licensees for the BLACK+DECKER brand in North and South America-Responsible for growing the BLACK+DECKER licensed product portfolio in Brazil-Managed product approval process for licensed goods from conception to launch-Coordinated social media marketing campaigns for licensed products

Towson, Md

-Supported the CRM functionality & sales analytics needed for the field sales teams, while working cross-functionality with marketing, sales, operations & IT as it related to Salesforce.com-Drove the strategy & process improvements while working with Sales Leaders one-on-one-Developed & produced dashboards/ reports surrounding customer POS trends, SBU trends, new product trends, territory trends, survey results and goal analysis-Created emails, landing pages, and registration portals using Pardot Marketing Automation Software. -Key player in our Operational training strategy of the team. Built training modules as it related to various aspects of Salesforce.com and other systems the sales team utilized.

Los Angeles, Ca

- Responsible for overseeing implementation of Stanley Black & Decker products in three Home Depot locations (San Fernando, CA; Woodland Hills, CA; Simi Valley, CA) - Worked with the Merchandise Execution Team of Home Depot to ensure products properly displayed and merchandised- Used Salesforce and Business Warehouse software to generate sales reports - Worked on event activations in Home Depots across the Greater Los Angeles area- Responsible for updating Home Depot Store Management and District Merchandise Execution Supervisor with Stanley Black & Decker progress

Greater Nashville Area, Tn

- Designed and implemented B2B marketing strategies- Worked to generate leads and follow up with potential clients- Used Google Analytics to track website data and generate reports- Worked with Umbraco CMS to update content on client webpages