Nicholas Sneed Email & Phone Number

Dallas, TX, US

New York, NY, US

Directed core maintenance and new product development of 200+ food SKUs for WW-owned E-commerce and brick and mortar channels in conjunction with internal cross-functional teams and over a dozen external product suppliers/manufacturers. Led 2-3 year consumer product development and marketing strategy, including initial briefing, consumer testing, packaging.

New York, NY, US

Sesto San Giovanni, Milan, IT

Served as the P&L owner overseeing the resource allocation of $116M+ annual revenue, including media buying and planning (digital, social, streaming and linear), experiential marketing activations, social media influencer management, and creative asset production. Led five-member inter-agency team responsible for conceptualizing and delivering above the.

Seattle, WA, US

Directed core and near-end innovation strategy of Cold Coffee beverage platform for 8,000+ retail locations, with annual revenue $750MM+. Led a cross-functional team of 20+ supply chain, R&D and operations partners to manage core and promo inventory forecasting, store delivery, barista training, creative storytelling development, and new product concept.

Irving, TX, US

Managed brand performance on HUGGIES® Little Snugglers and Snug & Dry variants, with annual revenues $195M+ and $500M+ respectively. Analyzed Nielsen syndicated data to assess total HUGGIES® brand health and drive recommendations to meet variant-specific volume and share targets to senior leadership. Headed HUGGIES® Parents Council, a collective of 11.

Bloomington, IN, US

• Consulting Engagement & Curriculum Team Leader (Botswana, 2014-2015)
• Co-Led search to find a new country for small enterprise consulting engagement in Africa after Ebola in West Africa required a location change from Ghana; search included assessment of viable partners for IU-sponsored.
• Co-Developed and pitched location change to Kelley School of Business MBA Office Chair to gain alignment for academic and financial resources
• Aided in recruitment, selection, and matching of MBA student consultants and small business enterprises
• Led curriculum development for MBA student consultants, including general consulting frameworks, client engagement strategies and best practices on improving cultural competency while meeting project objectives Student.
• Assessed revenue growth and export (America and other African countries) opportunities for a small organic agricultural business in Accra, Ghana

Vevey, CH

• Created an in-store communication strategy to increase household penetration among Hispanic moms with kids ages 3-10 years old, and provided recommendations on retailers to pilot execution and measure success among.
• Leveraged consumer insights to develop point of sale danglers and shippers design concepts with creative agency to help drive success among the 25% of target consumers who select their milk modifier brand to purchase.
• Assessed attractiveness of E-commerce for the brand and created a strategic roadmap on how to grow sales over the next 2-3 years, including SKUs and retailers to target and cross-promotional opportunities with products.

Master Of Business Administration (Mba), Consumer Marketing/Brand Management

Bachelor Of Arts (B.A.), English Language And Literature/Letters