As the President of The Partnerships Collective, I lead a specialized consultancy firm focused on creating innovative and strategic solutions in the fintech and retail sectors. My role encompasses overseeing the overall direction and strategy of the company, ensuring our services remain top-notch and tailored to our client's unique needs. My specialized expertise, gained from years of experience working at affiliate networks, agencies, and publications, empowers me to bring a wealth of knowledge and insights to our clients.Our services include Partner and Affiliate Strategy, Partner and Affiliate Management, Website Monetization Strategy, and Agency and Consultant Optimization. My goal is to help our clients optimize their partnerships and monetization strategies, and streamline their operations for success. I am dedicated to providing strategic guidance that not only engages but also converts, ensuring a positive return on investment (ROI) for our clients.

As the Founder and Owner of Better Lakes, my role is to conceptualize, develop, and implement the innovative ideas that drive our company. I harness my years of experience in the industry to create unique strategies and products that truly set us apart in the marketplace. From identifying potential market opportunities to overseeing the financial aspects of the business, I handle a multitude of responsibilities. I am dedicated to enhancing our business growth and success, continuously focusing on the sustainable and profitable evolution of Better Lakes.

A public charity, The Brian Littleton Foundation operates Equality.ORG, CuriousKids.Club, and through a process of direct giving, we aim to fund specific individuals and projects that fall within our scope.Focusing on education, mental health, hunger, and marginalized individuals, our team sets out to make the world a better place, one person at a time.

Spearheaded the launch of multi-million dollar partner marketing campaigns with a distinct focus on financial services. Oversaw various aspects of affiliate programs, driving affiliate program growth, optimizing search engine marketing campaigns, and building comprehensive marketing strategies. Identified, recruited, and onboarded media and technical services partners while also mitigating unethical partner practices to safeguard client budgets.

Led the deployment of an organizational structure aimed at enhancing client retention and streamlining communications. Leveraged my expertise to build detailed forecasting models, ensuring realistic client expectations were met and exceeded. Fostered a sustainable business model through strategic relationship management, which resulted in a significant YoY revenue growth for clients utilizing affiliate management services.

Worked closely with agency partners and advertisers to devise unique marketing strategies employing Rakuten’s MarTech suite. Actively identified and pursued revenue opportunities, contributing significantly to the Rakuten team's success. Devised and implemented strategic account retention strategies to maintain effective business relationships. Coordinated closely with the executive team to provide insights on industry trends, strategic opportunities, and competitive analysis, aiding in maintaining Rakuten's competitive edge.

Oversaw multifaceted team providing education, guidance, and support to over 8,800 advertisers and their supporting publisher base. Used introductory LEAN principles to create and execute on process improvement with a concerted focus on cross departmental communications, response mechanisms, and department P&L.

Worked with CEO, VP, and other members of the Senior Leadership team to identify areas of growth and organizational positioning. Regularly assessed competitive landscape to identify industry trends and create new strategic initiatives designed to improve revenue streams and overall efficiency. Led team of Inside and Outside Sales Representatives along with Agency Relationship Manager.

Consulted with incoming and outgoing sales prospects and presented ShareASale’s marketing software and service to SMB’s and Internet Retailer Top 1000 Advertisers. Partnered with senior leadership teams to achieve goals.

Hired, managed and trained Sales Representatives on Cynergy’s value proposition. Implemented new methods for prospecting clients and effectively managed pipeline for continued revenue.

Launched Chicago office and helped to develop initial client base. Established and maintained relationships with key event planners. Interfaced directly with clients at events. Hired, managed and trained Chicago staff to successfully run events.

Inspected, maintained and managed all maintenance and documentation of A-10 Air-to-Ground attack aircraft.